TISSNET 2021 Exam was relatively tougher than previous years and in this article we bring to you the course wise expected TISSNET 2021 Cutoff. Please note that this is a prediction based on analysis and actual exam’s cutoff may vary.
Expected TISSNET 2021 Cutoff
EWS cutoffs are usually 2-3 marks less than General, OBC usually 2 marks less than General and SC cutoffs will usually be 4-6 marks less than that of General. Please note that cutoffs also depend on number of seats in the course. Calls are usually given in the ratio of 1:6
Cutoff (out of 100)
Human Resource Management
Organization Development and Change Leadership
Globalization and Labour
Social Work (Public Health)
Social Work (Women-Centred Practice)
Social Work (CODP)
Master of Law
Social Work (Criminology & Justice)
Social Work (Livelihoods and Social Entrepreneurship)
On popular demand and as a gesture to thank you all for making the MICAT Coaching coursethe most enrolled course for MICAT Exam Preparation across all platforms, we bring to you in this article the list of MICAT 2020 important topics so that you all can fine tune your preparation in a better way as we approach the exam day.
MICAT 2020 Important Topics
Please do remember that Descriptive Writing is the most important for getting MICA GEPI Call. If you are excellent with Descriptive writing, you may get MICA Call even at 70-72 percentile in CAT/XAT, but if poor in it you may not get the call even at 99 percentile in CAT/XAT.
You need to clear psychometric, as well as sectional and overall cutoff in MICAT Aptitude exam.
Moving on to important MICAT 2020 topics for the aptitude exam in the order of weightage:
Geometry (Circles, Trapezium, Parallelogram)
Functions and Graphs
Simple and Compound Interest
Time, Speed and Distance
Time and Work
Mixture and Allegations
Heights and Distance
Convergent Divergent Thinking
We wish you all the best for upcoming MICAT Exam and do enrol for MICAT Coaching Course with personalised feedback for Descriptive Writing and Psychometric Tests.
On popular demand and as a gesture to thank you all for making the XAT Decision Making and Mock Test Seriescourse the most enrolled course for XAT Decision Making and XAT Mock Test Series across all platforms, we bring to you in this article the list of XAT 2021 important topics so that you all can fine tune your preparation in a better way as we approach the exam day.
XAT 2021 Important Topics
Simple and Compound Interest
Time, Speed and Distance
Time and Work
Mixture and Allegations
Geometry (Circles, Trapezium, Parallelogram)
Ethics based Decision Making
Analytics based Decision Making
We wish you all the best for upcoming XAT Exam and do enrol for XAT Decision Making and Mock Test Seriesbased on new pattern if you are yet to enrol. Already more than 3400 students are preparing through it.
CAT 2020 Analysis – Slot 1: CAT 2020 had total of 76 questions with 26 questions in VARC, 24 questions in DILR and 26 questions in QA. There were 6 non-MCQs in each section. VARC Section was tougher than that of CAT 2019 and DILR and QA sections were similar in difficulty level as that of CAT 2019.
CAT 2020 Analysis
The VARC section consisted of:
4 RC passages with 2 of them having 4 questions and the remaining having 5 questions
3 Parasummary questions
2 Odd Sentence Parajumbles questions.
38 to 40 marks in the section will take the score to 99 percentile in the section.
The DILR section consisted of:
5 sets with 2 sets having 6 questions
Remaining sets had 4 questions each.
30 to 32 marks in the section will take the score to 99 percentile in the section.
The QA section consisted of:
26 questions with Arithmetic and Algebra comprising the bulk of the questions.
44 to 46 marks in the section will take the score to 99 percentile in the section.
103-108 marks overall will take the overall score to 99 percentile in CAT 2020 Exam.
Detailed Score to Expected Percentile mapping will be up by 3 PM.
TISSNET Exam Date 2021 has been finally announced officially by Tata Institute of Social Science. TISSNET Exam Date 2021 is February 20, 2020 and TISSNET 2021 Registration Start Date is December 2, 2020.
On popular demand and as a gesture to thank you all for making the SNAP Mock test seriescourse the most enrolled course for new snap pattern based mock test series across all platforms, we bring to you in this article the list of SNAP 2020 important topics so that you all can fine tune your preparation in a better way as we approach the exam day.
SNAP 2020 Important Topics
Percentages and Averages
Simple and Compound Interest
Time, Speed and Distance
Time and Work
Mixture and Allegations
Antonyms and Synonyms
Active Passive Voice
Fill in the blanks
Figures of Speech
Arrangements and Distribution
Numeric and Alphanumeric Series
Statement Assumption Conclusion
Family Tree and Blood Relations
Cubes – colors and paints
We wish you all the best for upcoming SNAP Exam and do enrol for SNAP Mock Test Series based on new pattern if you are yet to enrol. Already more than 2100 students are preparing through it.
We bring to you today the list of MICAT Essay Topics 2020 – 21. We all know that you will get three questions in essay writing, where in one you have to write for the topic, in one against the topic and in the third question, as a critic review. We will again update this article in mid January 2021.
MICAT Essay Topics 2020 – 21
Let us have a look at some of the probable Essay Topics so far.
Impact of Covid 19 on Indian economy
Accessibility of Covid vaccine to all – dream or a possibility
Role of international relations in accessing covid vaccine
India managed covid 19 well – Agree or Disagree
Work from Home will be a new normal even after covid – yes or no
OTT content needs a stringent censorship
Impact of short video applications on Indian young generation
Role of HR managers in managing workforce from home
Ban of Chinese apps – was it justified
India Not to become USD 5 Tn economy
Bank Mergers will cause economy collapse
Is Aatmanirbhar bharat a possibility?
Can indian consumers ever go vocal for local?
Artificial Intelligence is an evil in disguise – will take away jobs
Individual freedom is a myth in India’s civil society
Financial inclusivity is a myth unless Technology reach is inclusive
Sex education is the only way to remove teenage pregnancy
Use of animals for research purposes is justified
Political campaigns on social media channels are all fake content to mislead voters
Media and movies have influenced the perception of female body image
Violent video games directly correlate to violence in schools
Women empowerment is hollow if gender bias continues in society
Law amendment is not enough to curb crime against women
Art and Artists cannot be excluded when it comes to isolation of rival countries
Industrial Development and Ease of Business is more important than Climate Change control
Data Security is a myth in the days of Whats app and Facebook
IIFT Exam Date 2021 Announced – Exam will be conducted on January 24, 2021. Last date to apply for IIFT 2021 exam is December 20, 2020. IIFT Exam 2021 will be conducted from 3 PM to 5 PM on 24 January, 2021.
IIFT Exam Date 2021 Announced
IIFT Exam will have 4 sections:
Reading Comprehension and Verbal Ability
Data Interpretation and Logical Reasoning
IIFT Exam 2021 Eligibility Criteria
Recognized Bachelor’s degree of minimum 3 years’ duration in any discipline with minimum 50% marks [45% in case of the candidates belonging to Scheduled Caste (SC), Scheduled Tribe (ST) and Persons with Disability (PwD) categories] (workedout on the basis of aggregate marks obtained in all the papers)
Candidates appearing for a qualifying examination can also apply subject to submission of proof of requisite qualification by 7 th October 2021.
There is no age limit for appearing in this examination. Admission of any candidate who joins the programme on provisional basis but fails to obtain minimum percentage in the bachelor’s degree examination will be automatically cancelled forthwith.
The customer today is spoilt for choice and the increasing competition just makes it more important for companies to differentiate themselves. Apart from innovation, another important way to stand out from the crowd is communicating with the customer. This is where sales and marketing professionals come in. Communicating with the customer would primarily consist of marketing which would include brand management, market research and advertising and sales which is a different function in itself. Let us now have a look at most popular Job profiles after MBA in Marketing.
Job Profiles After MBA in Marketing
Brand Manager Let us start off with brand management since this is what most of the B-Schoolers aspire to be someday. The primary target of brand managers is to increase market share and it is their call as to what kind of advertising and promotions to use after studying the customers and the other external factors like the regulatory frameworks.
A brand manager typically starts with the basics like segmentation of the customers which makes it easier to target the group that they plan to cater to. They use different methods like demographic, psychographics, geographic and behavioral studies.
Brand managers are responsible for creating a brand identity for the product; the brand should be distinguishable from the clutter in the market. Typically a brand manager is appointed for a specific product i.e. a brand manager would be appointed for Axe Deodrants rather than being appointed for HUL as whole.
Brand management also involves long term strategy for the product, interpretation of the market research, pricing and product developments and decision to either expand or curtail the brand. MBAs out of top B-Schools usually start off as Assistant Brand Managers.
Account Managers/ Executives (Advertising)
Another interesting field in the marketing space is advertising. Advertising would appeal to people who are creative and enjoy working in a chaotic environment with little structure. We would limit our discussion to account management in advertising agencies which is a career choice post MBA.
Account executives in advertisement agencies are responsible for acquiring and managing accounts. They act as a liaison between the clients (brand managers) and the creative team in the agency.
Account executives and managers take important decision like briefing the creative department, execution of campaigns and taking calls on the advertising budgets. With social media becoming a main stay, we have many advertisement agencies that specialize in internet marketing.
The starting salaries in advertising are on the lower side, but one gets good exposure working with big clients and in high profile campaigns that can be leveraged later.
Research Manager/ Senior Analyst Marketing research is a field that supports other marketing functions. Some companies have their own marketing research departments while others prefer to outsource their marketing research to other firms which specialize in this field. Marketing research primarily involves a lot of number crunching and interpreting the outcome of that. Marketing research revolves around finding patterns in the data that would enable companies to predict the behavior of consumers and identify trends that would enable them to be prepared for a coming change in the market.
The term big data is going to shape the way companies target and communicate with the customers. Data crunching and using new techniques that are being developed by big players like IBM and Oracle is creating a new breed of professionals known as data scientists. This tilts towards the field of analytics but is a function that would be very important for brand managers in the coming days.
Professionals are hired as Analysts for marketing research. An MBA may be typically hired for the post of a senior analyst or research managers. Some of the basic tools that are a must for professionals in this field are Microsoft Excel, SPSS and SAS.
The starting salaries in this field are competitive and with the right skills the scope for negotiating salary is good.
Sales Manager Though MBA aspirants mostly aspire to be hired as brand managers right out of college, in reality most of the fresh hires from B-Schools are offered sales positions. The responsibilities for a sales manager would depend on the organization and the sector. Once the marketing team is done with the go to market strategy, it is up to the customer facing sales professionals to take it from there on.
In a FMCG organisation, the sales manager would have to interact with the distributors and the retailers in addition to the customers, where as in a direct selling scenario like insurance there may be no intermediaries and the customers may have to be approached directly.
As a sales manager one would typically be responsible for a particular territory and would supervise a team of sales executives. Maintaining relations with the stakeholders in the sales and distribution channel is of prime importance for a sales manager.
Sales managers would be given sales targets that may be a reflection of either the market conditions or the current condition of the company.
Business Development Manager
A Business Development Manager works to improve an organization’s market position and achieve financial growth. This person defines long-term organizational strategic goals, builds key customer relationships, identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions. Business Development Managers work in a senior sales position within the company. It is their job to work with the internal team, marketing staff, and other managers to increase sales opportunities and thereby maximize revenue for their organization. To achieve this, they need to find potential new customers, present to them, ultimately convert them into clients, and continue to grow business in the future. Business Development Managers will also help manage existing clients and ensure they stay satisfied and positive. They call on clients, often being required to make presentations on solutions and services that meet or predict their clients’ future needs.
Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance (e.g., blogging versus social media versus channel communications) using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing.
Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. From this common view, you can extract analytical results that can provide invaluable assistance in driving your marketing efforts forward.
Define the business goals and own the results for respective products
Plan and launch products that help the company generate revenue, while being conscientious and cautious of impacts on core user experience
Manage a long-term roadmap for internal tools, data and analytics, and revenue-related products and improvements
Solicit ideas and feedback, gather requirements, write specs, create wireframes and workflows, and coordinate cross-functionally
Drive strategic product decisions via evaluation of market trends and meticulous retrospective and prospective analysis of product and revenue performance
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads) and organic search results. SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.
HOW TO BEGIN THE PREPARATION FOR MARKETING PROFILES
Coming to the preparation for these positions, first and foremost thing is to be well read as it always provides you an extra edge. For starters, Marketing Management by Philip Kotler is a great place to learn the basics. Reading the book and then searching for applications in the current market scenario is a great way to imbibe the knowledge from the book. Going through the latest business periodicals gives an idea about the direction in which companies are moving.
Afaqs.com, a website dedicated to advertising is a must for aspirants who are looking to enter the field of brand management and advertising. The B-School would give you the necessary academic input needed for a career in sales and marketing, but succeeding in it would be a function of the hard work you put in, pro-activeness you show, the ability to flesh out details and strength to leverage networking.
With this, we come to the end of this article and we hope that it was informative and helped you. Since you are reading this article, we are sure that you are a marketing enthusiast, so we suggest you to go through following articles as well.
Human Resource is not just about interacting with people and alleviating their problems. In fact, barring a few disciplines, interaction is not even required on the level which people presume to be. In a typical setup, the HR department constitutes the following disciplines:-
• Talent Acquisition (or Staffing) • Organizational Talent Development • Compensation and Benefits • Industrial (Labor) Relations • HR Analytics
1. Talent Acquisition (or Staffing)
To begin with Talent Acquisition or Recruitment as we generally perceive it as is the function which gives you the opportunity to interact with people on a regular basis. As a manager in this function you are handed over the charge of taking care of the organization’s staffing requirements (includes both blue and white collars). So apart from the interviews and the campus relations, you have to maintain, evaluate and forecast the requirement of manpower in the company. The job also involves getting in touch with the HRs of different departments and units (if yours is a multi-location organization) to co-ordinate and ensure that the vacancies are filled within the time frame. Maintaining a talent pool (as some of the IT giants are known to do) is also a part of your work.
2. Organizational Talent Development
Next in the pipeline is Organizational Talent Development which basically articulates the skills, competencies and capabilities of the workforce and tries to enrich the same by encompassing areas like on the job training, job enrichment, job rotation etcetera. The OTD strives to better the non-financial aspects of the employee reward package. Thus be it training to facilitate knowledge enrichment, rotation to give varied exposure or introduction of mentoring programmes to develop a leadership pipeline, OTD ensures that an employee gets every opportunity to grow and progress within the organization.
3. Compensation and Benefits
A Compensation and Benefits manager is entrusted with the vital task of handling the most important motivating factor for the employees. The C&B personnel has to stay abreast with the latest industry standards and keep inculcating the best practices for his company, to whichever extent possible. He has to ensure that the pay structure is employer friendly and helps them to manage their funds (including save on taxes) effectively. The different parameters on which the variable pay and the benefits (company car, medical insurance, LTC etcetera) depends, are also largely decided by this sub-function.
4. Industrial (Labor) Relations
Industrial Relations or IR as it is widely abbreviated, has so many intricacies involved in it that it can form a specialization in its own! An IR manager caters to the blue collared employees and hence they are usually not to be found in IT/ITES companies. The scope of work in IR involves a lot of legal compliances and statutory requirements that need to be met. Consequently it requires the personnel to be completely knowledgeable of all the labour laws and policies at all times. Excellent negotiation skills are also a pre-requisite for an IR manager since wage settlement forms an important accountability of his job. A dereliction of duty by him can lead to disaster for the company (strikes and shut downs)
5. HR Analytics
The last discipline on the list is also the newest on the block. Gone are the days when HR used to be all about theories and intangibles. Today every business needs its departments to talk in numbers and HR is no exception. HR Analytics creates a single view of all relevant workforce and talent data and uses it to arrive at business driving processes and initiatives. So parameters like turnover, optimization or cost of the employees are all presented in a single view to be positively used to impact the business. It’s like establishing a cause and effect relationship between what the HR does and the business outcomes.
With the industry revolutionizing day on day basis, Human Resource Managers have started playing a much bigger role as compared to earlier days. They are involved in all the strategic moves which includes people and the related policy making.
Are you aspiring to be an MBA with specialization in Finance? Or are you a current MBA student deliberating about taking Finance as a specialization? Aspirant or Student, you must be curious about the various profiles being offered to MBA Finance Students – Here we bring to you the comprehensive list of Job Profiles in Finance after MBA.
Job Profiles in Finance after MBA
Investment Banking is the field of banking that assists companies in acquiring the funds they need for their businesses. Investment Bankers help the business to know the most suitable way to manage the assets of the business and make use of the financial leverage a company has.They also have the job of tracking the market in order to be able to offer advice to a company about the ideal time to release IPO or FPO.
Many people choose a career in investment banking industry because of its potential for high earnings. A career in this field is competitive and time intensive. One needs to travel a lot, work round the clock on a more or less regular basis. They also need to be cutting edge and ready to fight in this cutthroat competition.
Consulting is the job of helping organizations improve their business performance, primarily through the analysis of existing organizational problems.
What do they do?
Consultants search for the problem, do a need gap analysis and finally provide solutions.They generally work for consultancies.
Consultancies provide organizational change management, development of coaching skills, technology implementation, strategy development, operational improvement services, etc. Management consultants generally bring their own proprietary methodologies or frameworks to guide them in the identification of problems and to serve as the basis for their recommendations. This provides for more effective and efficient ways of performing work tasks.
This is one field which primarily involves financial advice and services for large corporations and HNWI individuals. They invest their own capital in client companies and provide fee-based advice services for mergers and acquisitions, issuing letters of credit, trade consulting and co-investment in projects involving trade of one form or another among other services they provide. Also they work as financial institutions with its prominent role being that of stock underwriting.
Risk Management is the task of assessing and quantifying business risks such as liquidity, operational or credit risk, capital risk and then taking measures to control or reduce them. It is often a part of the compliance function. For example, Minimum Capital Adequacy Ratio, SLR, CRR, etc. for banks and provisioning for bad investments or Non Performing Assets for other businesses.
It is an integration of banking, investment and other financial services provided by banks to private individuals investing sizable assets. In addition to providing exclusive investment-related advice, private banking goes beyond managing investments to address a client’s entire financial situation. Services include: protecting and growing assets in the present, providing specialized financing solutions, planning retirement and passing wealth on to future generations.
Private Banking customers have a dedicated relationship manager (RM) and service manager/officer to advice and service accounts. Many of the private banking clients are owners /promoters of business, thus the private banking RM works closely with corporate banking RM to personal as well as business banking needs of the customers. Cross Referrals between private banking and corporate banking business are very important. Along with this Private Banks depends on Bank’s Treasury and asset management companies that provide them innovative products that provide them a competitive advantage
The single-biggest problem for growing wealth management businesses in India is supply, as the talent pool of financial advisers is very shallow. Despite the large number of graduates, the talent pool of financial advisers is very shallow, and every firm is chasing them. Demand from clients is there and there is the right delivery mechanism in terms of an evolving array of products. However, there are nowhere near enough advisers to service this demand. And thus creating a large number of opportunities for employment in this field
Asset Management is the professional management of various securities and assets in order to meet investment goals of the investors. Investors may be institutions (insurance companies, pension funds, corporations, charities, educational establishments, etc.) or private investors (both directly via investment contracts and more commonly via collective investment schemes. e.g. Mutual Funds or Exchange Traded funds.)
Project Finance is the financing of long-term infrastructure, industrial projects and public services based upon a non-recourse or limited recourse financial structure. Here project debt and equity used to finance the project are paid back from the cash flow generated by the project.
In other words, project financing is a loan structure that relies primarily on the project’s cash flow for repayment, with the project’s assets, rights, and interests held as secondary security or collateral. Project finance is especially attractive to the private sector because they can fund major projects off balance sheet.
Private Equity/Venture Capital
Institutions which provide entrepreneurs with seed capital to startup firms and small businesses with perceived long-term growth potential are known as Venture Capitalists. This is a very important source of funding for startups that do not have access to capital markets. It typically entails high risk for the investor, but it also has the potential for above-average returns.
Venture capital can also include managerial and technical expertise. Most venture capital comes from a group of wealthy investors, investment banks and other financial institutions that pool such investments or partnerships. This form of raising capital is popular among new companies or ventures with limited operating history and which cannot raise funds by issuing debt. The downside for entrepreneurs is that venture capitalists usually get a say in company decisions along with a portion of the equity.
At the end, we would like to say that doing a specialization in Finance does open doors to many lucrative jobs with high packages. However, work-life balance may take a toll at times for few of the above mentioned profiles. So, you need to take a call between money and work-life balance sometimes! 🙂
Hope the article helped you in understanding major Job Profiles in Finance after MBA.
Most b-schools in India have more than 70% engineers in every batch , and many of them have work-ex in the range of 1-3 years. Out of these, 70% engineers have work experience in an IT firm. Most of them leave their jobs for better future, better profile, switching domains or some are just simply tired of coding. Today in this article we will explore some career options in IT post MBA and this is applicable to every aspirant; be it a one with work experience or a fresher. Let us have a look at Job Profiles After MBA in IT.
Job Profiles After MBA in IT
The responsibilities include but are not limited to working on RFIs, RFPs, Project Estimations, Competitive Market Analysis, Opportunity Identification, Negotiations with Finance Teams and Presentation for Clients. It is considered to be a perfect heads-up for the role of Business Development Manager which is nothing but front end Sales Profile in IT.
Pre-sales can be of 2 types: One is horizontal pre-sales and other is account based pre-sales horizontal pre-sales is looked after by MBAs hired as pre-sales consultant / associate consultant and account pre-sales can be looked after by either BA (for a small account) or pre-sales consultant (for a big account).
Client trusts the Pre-Sales person the most as he is considered to be one aware about what is being suggested by the vendor. Pre-Sales people are the go-to guys in any IT company and front end Sales Team, Delivery Managers and Leadership all look upon them for coming up with breakthrough ideas/identifications to generate more revenues for the company. Career Growth beginning from a Pre-Sales Consultant can be into diverse lines: One may get into Domain Consulting, can get into Delivery Roles if interested in Project Management stuff and at last but not the least, may get into front end sales which is the most obvious progression.
2. Business Analyst
A Business Analyst acts as an interface between the customer and delivery team. Business analysts understand the business processes and customer requirements followed by a need gap analysis and finally document them properly in a format that the delivery team (developers) understands. The developers in turn convert those business problems into technical problems and provide technical solutions for them.
Apart from the above, BAs act as Single Point of Contact for the client and are regarded as Subject Matter Expert by the client for the ongoing project(s). It is the position that again holds high in front of client and includes a good amount of client interaction.
3. Functional /Technical IT Consultants
They are responsible for understanding the business processes of the customers and implementing packaged ERP/SCM/CRM software (like SAP, Oracle) after making the necessary customizations. ERP(Enterprise Resource Planning) is meant for streamlining business processes internally within an organization CRM(Customer Relationship Management) is related to Customer management from booking to delivery, after-sales etc SCM(Supply Chain Management) is related to management of suppliers of an organization
You may Google to know more about above terms or may let us know if you want to know more about them in upcoming articles! 🙂
4. Project Manager
Project Managers are involved in a project right from the stage of requirements gathering. They are required to do Planning, Estimation, Resource (People, Hardware, Software etc.) and time management. Tools like MS Project, IPM + are heavily used by PMs. This is more internal to the company and the interaction with the client may not be of the same level as the delivery manager. This has more to do with the internal operations of the company and the project.
We hope this article succeeds in throwing some light on career prospects in IT post MBA. Feel free to pour in your feedback in the comments section or on our FB page. And yes, please do hit Like button if you enjoyed reading!