How to Prepare for TISSNET 2022 Exam

TISSNET is one of the popular entrance exams for admission to postgraduate management programs in India conducted by Tata Institute of Social Sciences (TISS), Mumbai. The examination for an equivalent is going to be held in February 2022. It is contemplated that candidates will reckon all the key aspects of the exam while fashioning a preparation plan. Candidates should chalk out a well-thought TISSNET preparation plan, entailing a daily timetable, topic-wise dispersion of hours, devoted time for solving sample questions and getting conceptual clarity. The TISSNET examination paper consists of three sections — English Proficiency, Mathematics, and Logical Reasoning, and General Awareness.

How to Prepare for TISSNET 2022 Exam

Key Pointers to prepare for TISSNET 2022 Exam

Speed and Accuracy

The candidates should specialise in maintaining an honest speed and a high level of accuracy to possess an opportunity of cracking the examination. The entire duration of the examination is merely 100 minutes, therefore the candidates can’t afford to spend an excessive amount of time on each question. Also, they need to attempt only those questions they are sure close to maintain a high level of accuracy. Albeit they attempt around 80 questions with high accuracy, they need a bright chance of creating it.

Mock Tests

Mock Tests are an honest way through which candidates can gauge their level of preparation. Good mock tests can reveal tons to the candidates, as an example, the weak areas that candidates got to strengthen, the way to manage time, and specialise in gaining a high accuracy level. Once the candidates have covered the whole syllabus of TISSNET, they ought to attempt a substantial number of mock tests.


After covering the syllabus and solving a couple of mock tests, the candidates must complete a radical revision of all the topics they need to be covered so as to consolidate their preparation. This is often their last chance to get rid of any weaknesses they will have and gain confidence just before they attempt the doorway exam.

How to Prepare for TISSNET 2022

  • Cross-check the TISSNET Syllabus exhaustively and perceive the TISSNET Exam Model and marking outline well.
  • Pick out TISSNET preparation books and study material.
  • Set a sequence for completing TISSNET syllabus.
  • Practice TISSNET mocks and sample papers.
  • Steel yourself against the examination day.

Resume analysis and the factors that should be considered while making it

If you want to take a new step towards your career, your resume is the first thing to help you in this case! A resume is the best way to represent yourself directly and is the only way to set a solid first impression. You need to pay attention to resume analysis and the factors that can make it worthy. 

So, when was the last time you refreshed it? How will you switch your skills from your recent job to a new one? How will you make yourself distinctive from others? How lengthy and challenging will this editing process ultimately be?

Unfortunately, thinking about these questions can be tedious. So, let’s alone resolve them. If you are thinking about the factors and the pinpoints of making a resume perfect, then worry not! We are going to share a few essential tips that will open the doors of success for you. 

5 Factors: Let’s make a perfect resume!

After putting hours into research, we have come across five factors playing a significant role in making a perfect resume. We will dig deeper into analyzing the resume-building procedure. So, without going on a long speech. Let’s talk about how to build a professional-grade resume!

  • Just Keep It to One Page Only

So, here comes the big deal! The hiring manager will take only a few seconds to look at your resume. They don’t even move to the second page! If you apply as an executive or a partner, a one-page resume will be perfect for you. To keep it limited and effective, remember the basis of it instead of overloading everything you have done. Try to include the main things you have in your background, skills, and experience.

  • Try to Avoid Spelling and Grammar Errors

Some hiring managers will cut you off from the list as they see any spelling or grammatical errors in your resume. It would not be very comfortable for you, so always make sure to read over your resume. Also, try to use proofreading tools such as grammar and spelling checkers so that recruiters detect no errors. 

  • Make It Easy to Read

Don’t you think that if a recruiter takes a few seconds to glance at your resume, then it should be understandable enough so that he or she can exactly recognize who you are? On the other hand, if your words are not supportive and clear, you will ultimately be considered no one out there. So, always make sure that whatever you jot down in your resume must be easy to read!

  • Keep It Consistent

Like you have to make the resume easy to read. Likewise, your verb tenses should also be consistent throughout. Also, it is essential to make sure that the formatting is consistent too. For example, if one header/title is black bold, all the other labels should also be black bold. If one bullet point has an interval at its end, the other bullet points should also be like that.

  • Express Yourself and Quantify Your Skills

When it comes to adding personal details, you have to be careful! You have to make sure that everything you write to describe yourself should be mind-blowing. You don’t have to define yourself as a superhero, but you have to write something that should be relevant to your dream job. Try to make it relevant and impressive. Quantify your skills, experience, work, and educational background properly. Don’t make it wordy or complicated. Please keep it simple but productive! 

Make Resume in Just a Click: Free Online Resume Maker Tools

If you don’t want to waste time doing all the things manually, or maybe you want it extra perfect, then resume builder tools are here to rescue you. These online resume builder tools specifically come into play for people who wish to have professional-grade resumes without putting in much effort. 

They can quickly build eye-catching resumes for every type of industry you desire. The good news is these resume builders are easy to use, pick and customize. Here, we are going to mention some of the best resume builder tools for you. So, take a look!

  • SmallSeoTools – Free online resume builder

SmallSeoTools is one of the most popular and best resume builder platforms allowing you to create perfect resumes in just a few clicks. Only access this tool with any of your favorite browsers; now choose a template. After that, fill in your details and click on save. That’s it!

  • KickResume 

It is another fantastic tool that allows you to build a robust resume that can easily impress your recruiter. The working of this tool is quite impressive. The features and functionalities it is offering are entirely reasonable. However, the working method of this tool is the same as the tool we have mentioned above. 

The Final Thoughts

So, job seekers! Don’t waste your time and start building a professional-grade resume right at the moment!


CMAT 2021 Important Topics

With CMAT 2021 Exam to be conducted by NTA in few weeks from now, we bring to you list of CMAT 2021 Important Topics in this article. Also, do not miss out on checking CMAT Test Series with GK

CMAT 2021 Important Topics

There are 4 sections in the exam – let us have a look at important topics from each section and expected number of questions from each topic. Each section has overall 25 questions.

Quantitative Aptitude 

3 most important topics are:

Topic Number of Questions
Arithmetic (Profit Loss, Time and Work, TSD, SI / CI, Ratio Proportion, Mixture Allegations, Averages) 11 to 4 
Data Interpretation 4 to 6
Modern Maths (PnC, Probability, Sets) 3 to 5

Geometry will usually have 2-3 questions, and Number system will also usually have 2-3 questions, with algebra having 1-2 questions. 

Logical Reasoning

3 most important topics are:

Topic Number of Questions
Analytics based Reasoning (Analogy, Letter series, Number series, Word based sequence, Code-decode, Puzzles) 10 to 12 
Verbal based Reasoning (Analogy, Odd one out, Syllogism) 6 to 8
Blood Relations 4 to 5

Verbal Ability

3 most important topics are:

Topic Number of Questions
Vocabulary based (Antonyms, Synonyms, Fill in the blanks, Spellings) 13 to 15 
Reading Comprehension 6 to 8
Sentence Correction and Sentence Arrangement 4 to 5

General Knowledge

3 most important topics are:

Topic Number of Questions
Current Affairs (majorly last 6 months) 14 to 16
Geography 4 to 6
History and Polity 4 to 5

Wish you all the best for CMAT Exam. 

Do not miss out on checking CMAT Test Series with GK course.


TISSNET 2021 Cutoff Analysis

TISSNET 2021 Exam was relatively tougher than previous years and in this article we bring to you the course wise expected TISSNET 2021 Cutoff. Please note that this is a prediction based on analysis and actual exam’s cutoff may vary. 

Expected TISSNET 2021 Cutoff

EWS cutoffs are usually 2-3 marks less than General, OBC usually 2 marks less than General and SC cutoffs will usually be 4-6 marks less than that of General. Please note that cutoffs also depend on number of seats in the course. Calls are usually given in the ratio of 1:6

Course Name Cutoff (out of 100)
Human Resource Management  69-70
Organization Development and Change Leadership 68-69
Development Studies 66-67
Globalization and Labour  67-68
Social Work (Public Health) 64-65
Social Work (Women-Centred Practice)  59-60
Social Epidemiolgy  62-63
Social Work (CODP) 57-59
Master of Law  59-60
Social Work (Criminology & Justice) 55-57
Social Work (Livelihoods and Social Entrepreneurship) 55-57
Social Work (Mental Health) 53-55
Health Administration  55-56
Urban Governance / Regulatory Governance  57-58
Disaster Management  51-53
Hospital Administration  54-55
Clinical Psychology / Counselling Psychology  58-60
Media and Cultural Studies  54-55
Women’s Studies (Hyderabad campus)  53-55
Rural Development  53-55
Climate Change 54-56
Social Entrepreneurship  52-54
Social Work (Dalit & Tribal Studies and Action)  52-54
Social Work (Disability Studies & Action)  50-52
MA in Education (Mumbai campus)  54-56
Water Policy and Governance  48-50
Natural Resource & Governance  48-50
MA in Education (Hyderabad campus)  51-53
Peace and Conflict Studies  48-50
Public Policy and Governance  62-63

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MICAT 2020 Important Topics

On popular demand and as a gesture to thank you all for making the MICAT Coaching course the most enrolled course for MICAT Exam Preparation across all platforms, we bring to you in this article the list of MICAT 2020 important topics so that you all can fine tune your preparation in a better way as we approach the exam day. 

MICAT 2020 Important Topics

Please do remember that Descriptive Writing is the most important for getting MICA GEPI Call. If you are excellent with Descriptive writing, you may get MICA Call even at 70-72 percentile in CAT/XAT, but if poor in it you may not get the call even at 99 percentile in CAT/XAT. 

You need to clear psychometric, as well as sectional and overall cutoff in MICAT Aptitude exam.

Moving on to important MICAT 2020 topics for the aptitude exam in the order of weightage:

Quantitative Aptitude

  • Geometry (Circles, Trapezium, Parallelogram)
  • Functions and Graphs
  • Inequalities
  • Tables
  • Bar Graphs
  • Line Graphs
  • Pie Charts
  • Profit Loss
  • Simple and Compound Interest
  • Time, Speed and Distance
  • Time and Work 
  • Mixture and Allegations
  • Ratio Proportion
  • Heights and Distance
  • PnC 
  • Probability

Verbal Ability 

  • Reading Comprehension
  • Vocabulary
  • Parajumbles
  • Sentence Correction 

Convergent Divergent Thinking

  • Word Association
  • Visual Reasoning

We wish you all the best for upcoming MICAT Exam and do enrol for MICAT Coaching Course with personalised feedback for Descriptive Writing and Psychometric Tests.


XAT 2021 Important Topics

On popular demand and as a gesture to thank you all for making the XAT Decision Making and Mock Test Series course the most enrolled course for XAT Decision Making and XAT Mock Test Series across all platforms, we bring to you in this article the list of XAT 2021 important topics so that you all can fine tune your preparation in a better way as we approach the exam day. 

XAT 2021 Important Topics

Quantitative Aptitude

  • Profit Loss
  • Simple and Compound Interest
  • Time, Speed and Distance
  • Time and Work 
  • Mixture and Allegations
  • Geometry (Circles, Trapezium, Parallelogram)
  • PnC 
  • Probability
  • Inequalities
  • Tables
  • Bar Graphs
  • Line Graphs
  • Pie Charts

Verbal Ability 

  • Reading Comprehension
  • Poem Comprehension
  • Parajumbles
  • Sentence Correction 

Decision Making

  • Ethics based Decision Making
  • Analytics based Decision Making

We wish you all the best for upcoming XAT Exam and do enrol for XAT Decision Making and Mock Test Series based on new pattern if you are yet to enrol.  Already more than 3400 students are preparing through it.


CAT 2020 Analysis – Slot 1 – Score to Percentile

CAT 2020 Analysis – Slot 1:  CAT 2020 had total of 76 questions with 26 questions in VARC, 24 questions in DILR and 26 questions in QA. There were 6 non-MCQs in each section. VARC Section was tougher than that of CAT 2019 and DILR and QA sections were similar in difficulty level as that of CAT 2019.

CAT 2020 Analysis

The VARC section consisted of:

  • 4 RC passages with 2 of them having 4 questions and the remaining having 5 questions
  • 3 Parajumbles
  • 3 Parasummary questions
  • 2 Odd Sentence Parajumbles questions.

38 to 40 marks in the section will take the score to 99 percentile in the section. 

The DILR section consisted of:

  • 5 sets with 2 sets having 6 questions
  • Remaining sets had 4 questions each.

30 to 32 marks in the section will take the score to 99 percentile in the section. 

The QA section consisted of: 

  • 26 questions with Arithmetic and Algebra comprising the bulk of the questions. 

44 to 46 marks in the section will take the score to 99 percentile in the section

103-108 marks overall will take the overall score to 99 percentile in CAT 2020 Exam.

Detailed Score to Expected Percentile mapping will be up by 3 PM.


TISSNET Exam Date 2021

TISSNET Exam Date 2021 has been finally announced officially by Tata Institute of Social Science. TISSNET Exam Date 2021 is February 20, 2020 and TISSNET 2021 Registration Start Date is December 2, 2020. 

TISSNET Exam Date 2021

Do not miss checking out no.1 TISSNET Coaching course since 5 years and TISS GK and Mock Test Series course. 

Announcement of Online Application for Admission  December 02, 2020, 4.00 p.m.
Last Date for Online form APPLICATION / REGISTRATION January 15, 2021
Last Date for receipt of application form by post January 20, 2021
TISSNET Entrance Test February 20, 2021

TISSNET 2021 Syllabus

Analytical and Numerical Ability

  • Basic question of inferential and visual reasoning
  • Set of questions from DI covering topics of pie chart, line graphs, bar graphs
  • Time and Work
  • Time, Speed and Distance
  • Averages
  • Ratio Proportion
  • Profit and Loss
  • Mathematical Series etc.
  • Percentage
  • Mixtures and Allegations
  • Linear Equations
  • Basic Geometry
  • Basic Number System (majorly LCM, HCF, Last digit) 
  • Very basic PnC and Probability

Logical Reasoning and DI

  • Number Series
  • Alpha-Numeric
  • Linear -Arrangement
  • Statement/Conclusion
  • Statement Assumption
  • Line Graph
  • Pie Chart
  • Tables
  • Bar Graph

Not going for any offline coaching or CAT Coaching, and TISS is your dream college? ENROLL NOW FOR TISSNET Coaching Classes

Language Ability

  • Reading Comprehension questions which are usually direct
  • Logical arrangement of paragraphs
  • Fill in the blanks on the basis of vocabulary
  • Sentence Correction
  • Analogies
  • Precise or summary writing of the paragraph
  • Synonyms and Antonyms
  • One word substitution
  • Phrases and Idioms

Social and General Awareness

  • United Nation Organization
  • Historical facts about India
  • Monuments and Rivers of India
  • Latest trends happening in the country
  • Outlined knowledge about the domestic and International politics
  • Prominent Awards and personalities
  • Knowledge and essential facts about various games
  • Government Schemes
  • Polity and Indian Administration
  • Social Activities and related movements
  • General Geology
  • Geography
  • Fine Arts and Music
  • Movies
  • Arts, Dance, Culture, Tribes
  • Current Affairs
  • Awards and Honors
  • Books and Authors
  • Social and Economic Issues

Not going for any offline coaching or CAT Coaching, and TISS is your dream college? ENROLL NOW FOR TISSNET Coaching Classes


SNAP 2020 Important Topics

On popular demand and as a gesture to thank you all for making the SNAP Mock test series course the most enrolled course for new snap pattern based mock test series across all platforms, we bring to you in this article the list of SNAP 2020 important topics so that you all can fine tune your preparation in a better way as we approach the exam day. 

SNAP 2020 Important Topics

Quantitative Aptitude

  • Profit Loss
  • Percentages and Averages
  • Simple and Compound Interest
  • Time, Speed and Distance
  • Time and Work 
  • Mixture and Allegations
  • Geometry 
  • Mensuration
  • Trigonometry
  • PnC 
  • Probability
  • Tables
  • Bar Graphs
  • Line Graphs
  • Pie Charts

Verbal Ability 

  • Antonyms and Synonyms
  • Reading Comprehension
  • Active Passive Voice
  • Fill in the blanks
  • Para Completion
  • Figures of Speech 

Logical Reasoning

  • Arrangements and Distribution 
  • Critical Reasoning
  • Blood Relation
  • Numeric and Alphanumeric Series
  • Binary Logic
  • Statement Assumption Conclusion 
  • Family Tree and Blood Relations
  • Syllogism
  • Directions
  • Clocks
  • Cubes – colors and paints

We wish you all the best for upcoming SNAP Exam and do enrol for SNAP Mock Test Series based on new pattern if you are yet to enrol. Already more than 2100 students are preparing through it.


MICAT Essay Topics 2020 – 21

We bring to you today the list of MICAT Essay Topics 2020 – 21. We all know that you will get three questions in essay writing, where in one you have to write for the topic, in one against the topic and in the third question, as a critic review. We will again update this article in mid January 2021.

MICAT Essay Topics 2020 – 21

Let us have a look at some of the probable Essay Topics so far.

  • Impact of Covid 19 on Indian economy
  • Accessibility of Covid vaccine to all – dream or a possibility
  • Role of international relations in accessing covid vaccine
  • India managed covid 19 well – Agree or Disagree
  • Work from Home will be a new normal even after covid – yes or no
  • OTT content needs a stringent censorship 
  • Impact of short video applications on Indian young generation
  • Role of HR managers in managing workforce from home
  • Ban of Chinese apps – was it justified
  • India Not to become USD 5 Tn economy
  • Bank Mergers will cause economy collapse
  • Is Aatmanirbhar bharat a possibility?
  • Can indian consumers ever go vocal for local?
  • Artificial Intelligence is an evil in disguise – will take away jobs
  • Individual freedom is a myth in India’s civil society
  • Financial inclusivity is a myth unless Technology reach is inclusive
  • Sex education is the only way to remove teenage pregnancy
  • Use of animals for research purposes is justified
  • Political campaigns on social media channels are all fake content to mislead voters
  • Media and movies have influenced the perception of female body image
  • Violent video games directly correlate to violence in schools
  • Women empowerment is hollow if gender bias continues in society
  • Law amendment is not enough to curb crime against women
  • Art and Artists cannot be excluded when it comes to isolation of rival countries
  • Industrial Development and Ease of Business is more important than Climate Change control
  • Data Security is a myth in the days of Whats app and Facebook

More topics will be published in due course.

Wish you all good luck and hope you are not missing at the Advantage of MICAT Comprehensive Course

Follow Our Youtube Channel HERE for many videos to help you with correct and precise information and concepts.


IIFT Exam Date 2021 Announced

IIFT Exam Date 2021 Announced – Exam will be conducted on January 24, 2021. Last date to apply for IIFT 2021 exam is December 20, 2020. IIFT Exam 2021 will be conducted from 3 PM to 5 PM on 24 January, 2021. 

IIFT Exam Date 2021 Announced

IIFT Exam will have 4 sections:

  • Quantitative Analysis
  • Reading Comprehension and Verbal Ability
  • Data Interpretation and Logical Reasoning
  • General Awareness

IIFT Exam 2021 Eligibility Criteria

Recognized Bachelor’s degree of minimum 3 years’ duration in any discipline with minimum 50% marks [45% in case of the candidates belonging to Scheduled Caste (SC), Scheduled Tribe (ST) and Persons with Disability (PwD) categories] (workedout on the basis of aggregate marks obtained in all the papers)

Candidates appearing for a qualifying examination can also apply subject to submission of proof of requisite qualification by 7 th October 2021.

There is no age limit for appearing in this examination. Admission of any candidate who joins the programme on provisional basis but fails to obtain minimum percentage in the bachelor’s degree examination will be automatically cancelled forthwith. 

CLICK HERE to apply for IIFT Exam 2021

Do not miss checking out IIFT Mock Test Series and GK Course – 82% of GK Questions in last year’s IIFT Exam were from Career Anna IIFT GK and Mock Test Series Course.



Job Profiles After MBA in Marketing

The customer today is spoilt for choice and the increasing competition just makes it more important for companies to differentiate themselves. Apart from innovation, another important way to stand out from the crowd is communicating with the customer. This is where sales and marketing professionals come in. Communicating with the customer would primarily consist of marketing which would include brand management, market research and advertising and sales which is a different function in itself. Let us now have a look at most popular Job profiles after MBA in Marketing. 

job profiles after mba in marketing

Job Profiles After MBA in Marketing

Brand Manager
Let us start off with brand management since this is what most of the B-Schoolers aspire to be someday. The primary target of brand managers is to increase market share and it is their call as to what kind of advertising and promotions to use after studying the customers and the other external factors like the regulatory frameworks.

A brand manager typically starts with the basics like segmentation of the customers which makes it easier to target the group that they plan to cater to. They use different methods like demographic, psychographics, geographic and behavioral studies.

Brand managers are responsible for creating a brand identity for the product; the brand should be distinguishable from the clutter in the market. Typically a brand manager is appointed for a specific product i.e. a brand manager would be appointed for Axe Deodrants rather than being appointed for HUL as whole.

Brand management also involves long term strategy for the product, interpretation of the market research, pricing and product developments and decision to either expand or curtail the brand. MBAs out of top B-Schools usually start off as Assistant Brand Managers.

Account Managers/ Executives (Advertising)

Another interesting field in the marketing space is advertising. Advertising would appeal to people who are creative and enjoy working in a chaotic environment with little structure. We would limit our discussion to account management in advertising agencies which is a career choice post MBA.

Account executives in advertisement agencies are responsible for acquiring and managing accounts. They act as a liaison between the clients (brand managers) and the creative team in the agency.

Account executives and managers take important decision like briefing the creative department, execution of campaigns and taking calls on the advertising budgets. With social media becoming a main stay, we have many advertisement agencies that specialize in internet marketing.

The starting salaries in advertising are on the lower side, but one gets good exposure working with big clients and in high profile campaigns that can be leveraged later.

Research Manager/ Senior Analyst
Marketing research is a field that supports other marketing functions. Some companies have their own marketing research departments while others prefer to outsource their marketing research to other firms which specialize in this field. Marketing research primarily involves a lot of number crunching and interpreting the outcome of that.
Marketing research revolves around finding patterns in the data that would enable companies to predict the behavior of consumers and identify trends that would enable them to be prepared for a coming change in the market.

The term big data is going to shape the way companies target and communicate with the customers. Data crunching and using new techniques that are being developed by big players like IBM and Oracle is creating a new breed of professionals known as data scientists. This tilts towards the field of analytics but is a function that would be very important for brand managers in the coming days.

Professionals are hired as Analysts for marketing research. An MBA may be typically hired for the post of a senior analyst or research managers. Some of the basic tools that are a must for professionals in this field are Microsoft Excel, SPSS and SAS.

The starting salaries in this field are competitive and with the right skills the scope for negotiating salary is good.

Sales Manager
Though MBA aspirants mostly aspire to be hired as brand managers right out of college, in reality most of the fresh hires from B-Schools are offered sales positions. The responsibilities for a sales manager would depend on the organization and the sector. Once the marketing team is done with the go to market strategy, it is up to the customer facing sales professionals to take it from there on.

In a FMCG organisation, the sales manager would have to interact with the distributors and the retailers in addition to the customers, where as in a direct selling scenario like insurance there may be no intermediaries and the customers may have to be approached directly.

As a sales manager one would typically be responsible for a particular territory and would supervise a team of sales executives. Maintaining relations with the stakeholders in the sales and distribution channel is of prime importance for a sales manager.

Sales managers would be given sales targets that may be a reflection of either the market conditions or the current condition of the company.

Business Development Manager

A Business Development Manager works to improve an organization’s market position and achieve financial growth. This person defines long-term organizational strategic goals, builds key customer relationships, identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions. Business Development Managers work in a senior sales position within the company. It is their job to work with the internal team, marketing staff, and other managers to increase sales opportunities and thereby maximize revenue for their organization. To achieve this, they need to find potential new customers, present to them, ultimately convert them into clients, and continue to grow business in the future. Business Development Managers will also help manage existing clients and ensure they stay satisfied and positive. They call on clients, often being required to make presentations on solutions and services that meet or predict their clients’ future needs.

Marketing Analytics

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance (e.g., blogging versus social media versus channel communications) using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing.

Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. From this common view, you can extract analytical results that can provide invaluable assistance in driving your marketing efforts forward.

Monetisation Managers

  • Define the business goals and own the results for respective products
  • Plan and launch products that help the company generate revenue, while being conscientious and cautious of impacts on core user experience
  • Manage a long-term roadmap for internal tools, data and analytics, and revenue-related products and improvements
  • Solicit ideas and feedback, gather requirements, write specs, create wireframes and workflows, and coordinate cross-functionally
  • Drive strategic product decisions via evaluation of market trends and meticulous retrospective and prospective analysis of product and revenue performance

SEO/SEM Managers

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads) and organic search results. SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.


Coming to the preparation for these positions, first and foremost thing is to be well read as it always provides you an extra edge.
For starters, Marketing Management by Philip Kotler is a great place to learn the basics. Reading the book and then searching for applications in the current market scenario is a great way to imbibe the knowledge from the book. Going through the latest business periodicals gives an idea about the direction in which companies are moving.

Afaqs.com, a website dedicated to advertising is a must for aspirants who are looking to enter the field of brand management and advertising. The B-School would give you the necessary academic input needed for a career in sales and marketing, but succeeding in it would be a function of the hard work you put in, pro-activeness you show, the ability to flesh out details and strength to leverage networking.

With this, we come to the end of this article and we hope that it was informative and helped you. Since you are reading this article, we are sure that you are a marketing enthusiast, so we suggest you to go through following articles as well.

You may like to check Job Profiles After MBA in Finance

You may also like to read 6 Reasons to work in FMCG Industry