Job Profiles After MBA in Marketing

The customer today is spoilt for choice and the increasing competition just makes it more important for companies to differentiate themselves. Apart from innovation, another important way to stand out from the crowd is communicating with the customer. This is where sales and marketing professionals come in. Communicating with the customer would primarily consist of marketing which would include brand management, market research and advertising and sales which is a different function in itself. Let us now have a look at most popular Job profiles after MBA in Marketing. 

job profiles after mba in marketing

Job Profiles After MBA in Marketing

Brand Manager
Let us start off with brand management since this is what most of the B-Schoolers aspire to be someday. The primary target of brand managers is to increase market share and it is their call as to what kind of advertising and promotions to use after studying the customers and the other external factors like the regulatory frameworks.

A brand manager typically starts with the basics like segmentation of the customers which makes it easier to target the group that they plan to cater to. They use different methods like demographic, psychographics, geographic and behavioral studies.

Brand managers are responsible for creating a brand identity for the product; the brand should be distinguishable from the clutter in the market. Typically a brand manager is appointed for a specific product i.e. a brand manager would be appointed for Axe Deodrants rather than being appointed for HUL as whole.

Brand management also involves long term strategy for the product, interpretation of the market research, pricing and product developments and decision to either expand or curtail the brand. MBAs out of top B-Schools usually start off as Assistant Brand Managers.

Account Managers/ Executives (Advertising)

Another interesting field in the marketing space is advertising. Advertising would appeal to people who are creative and enjoy working in a chaotic environment with little structure. We would limit our discussion to account management in advertising agencies which is a career choice post MBA.

Account executives in advertisement agencies are responsible for acquiring and managing accounts. They act as a liaison between the clients (brand managers) and the creative team in the agency.

Account executives and managers take important decision like briefing the creative department, execution of campaigns and taking calls on the advertising budgets. With social media becoming a main stay, we have many advertisement agencies that specialize in internet marketing.

The starting salaries in advertising are on the lower side, but one gets good exposure working with big clients and in high profile campaigns that can be leveraged later.

Research Manager/ Senior Analyst
Marketing research is a field that supports other marketing functions. Some companies have their own marketing research departments while others prefer to outsource their marketing research to other firms which specialize in this field. Marketing research primarily involves a lot of number crunching and interpreting the outcome of that.
Marketing research revolves around finding patterns in the data that would enable companies to predict the behavior of consumers and identify trends that would enable them to be prepared for a coming change in the market.

The term big data is going to shape the way companies target and communicate with the customers. Data crunching and using new techniques that are being developed by big players like IBM and Oracle is creating a new breed of professionals known as data scientists. This tilts towards the field of analytics but is a function that would be very important for brand managers in the coming days.

Professionals are hired as Analysts for marketing research. An MBA may be typically hired for the post of a senior analyst or research managers. Some of the basic tools that are a must for professionals in this field are Microsoft Excel, SPSS and SAS.

The starting salaries in this field are competitive and with the right skills the scope for negotiating salary is good.

Sales Manager
Though MBA aspirants mostly aspire to be hired as brand managers right out of college, in reality most of the fresh hires from B-Schools are offered sales positions. The responsibilities for a sales manager would depend on the organization and the sector. Once the marketing team is done with the go to market strategy, it is up to the customer facing sales professionals to take it from there on.

In a FMCG organisation, the sales manager would have to interact with the distributors and the retailers in addition to the customers, where as in a direct selling scenario like insurance there may be no intermediaries and the customers may have to be approached directly.

As a sales manager one would typically be responsible for a particular territory and would supervise a team of sales executives. Maintaining relations with the stakeholders in the sales and distribution channel is of prime importance for a sales manager.

Sales managers would be given sales targets that may be a reflection of either the market conditions or the current condition of the company.

Business Development Manager

A Business Development Manager works to improve an organization’s market position and achieve financial growth. This person defines long-term organizational strategic goals, builds key customer relationships, identifies business opportunities, negotiates and closes business deals and maintains extensive knowledge of current market conditions. Business Development Managers work in a senior sales position within the company. It is their job to work with the internal team, marketing staff, and other managers to increase sales opportunities and thereby maximize revenue for their organization. To achieve this, they need to find potential new customers, present to them, ultimately convert them into clients, and continue to grow business in the future. Business Development Managers will also help manage existing clients and ensure they stay satisfied and positive. They call on clients, often being required to make presentations on solutions and services that meet or predict their clients’ future needs.

Marketing Analytics

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring performance (e.g., blogging versus social media versus channel communications) using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing.

Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. From this common view, you can extract analytical results that can provide invaluable assistance in driving your marketing efforts forward.

Monetisation Managers

  • Define the business goals and own the results for respective products
  • Plan and launch products that help the company generate revenue, while being conscientious and cautious of impacts on core user experience
  • Manage a long-term roadmap for internal tools, data and analytics, and revenue-related products and improvements
  • Solicit ideas and feedback, gather requirements, write specs, create wireframes and workflows, and coordinate cross-functionally
  • Drive strategic product decisions via evaluation of market trends and meticulous retrospective and prospective analysis of product and revenue performance

SEO/SEM Managers

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads) and organic search results. SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.


Coming to the preparation for these positions, first and foremost thing is to be well read as it always provides you an extra edge.
For starters, Marketing Management by Philip Kotler is a great place to learn the basics. Reading the book and then searching for applications in the current market scenario is a great way to imbibe the knowledge from the book. Going through the latest business periodicals gives an idea about the direction in which companies are moving.

Afaqs.com, a website dedicated to advertising is a must for aspirants who are looking to enter the field of brand management and advertising. The B-School would give you the necessary academic input needed for a career in sales and marketing, but succeeding in it would be a function of the hard work you put in, pro-activeness you show, the ability to flesh out details and strength to leverage networking.

With this, we come to the end of this article and we hope that it was informative and helped you. Since you are reading this article, we are sure that you are a marketing enthusiast, so we suggest you to go through following articles as well.

You may like to check Job Profiles After MBA in Finance

You may also like to read 6 Reasons to work in FMCG Industry


Job Profiles after MBA in HR

After bringing to your Profiles offered in Finance, Profiles offered in Marketing, Profiles in Operations/Supply Chain and Profiles offered in IT, after MBA – Today we bring to you Job Profiles after MBA in HR.

Job Profiles after MBA in HR

Human Resource is not just about interacting with people and alleviating their problems. In fact, barring a few disciplines, interaction is not even required on the level which people presume to be. In a typical setup, the HR department constitutes the following disciplines:-

• Talent Acquisition (or Staffing)
• Organizational Talent Development
• Compensation and Benefits
• Industrial (Labor) Relations
• HR Analytics

1. Talent Acquisition (or Staffing)

To begin with Talent Acquisition or Recruitment as we generally perceive it as is the function which gives you the opportunity to interact with people on a regular basis. As a manager in this function you are handed over the charge of taking care of the organization’s staffing requirements (includes both blue and white collars). So apart from the interviews and the campus relations, you have to maintain, evaluate and forecast the requirement of manpower in the company. The job also involves getting in touch with the HRs of different departments and units (if yours is a multi-location organization) to co-ordinate and ensure that the vacancies are filled within the time frame. Maintaining a talent pool (as some of the IT giants are known to do) is also a part of your work.

2.  Organizational Talent Development

Next in the pipeline is Organizational Talent Development which basically articulates the skills, competencies and capabilities of the workforce and tries to enrich the same by encompassing areas like on the job training, job enrichment, job rotation etcetera. The OTD strives to better the non-financial aspects of the employee reward package. Thus be it training to facilitate knowledge enrichment, rotation to give varied exposure or introduction of mentoring programmes to develop a leadership pipeline, OTD ensures that an employee gets every opportunity to grow and progress within the organization.

3. Compensation and Benefits

A Compensation and Benefits manager is entrusted with the vital task of handling the most important motivating factor for the employees. The C&B personnel has to stay abreast with the latest industry standards and keep inculcating the best practices for his company, to whichever extent possible. He has to ensure that the pay structure is employer friendly and helps them to manage their funds (including save on taxes) effectively. The different parameters on which the variable pay and the benefits (company car, medical insurance, LTC etcetera) depends, are also largely decided by this sub-function.

4. Industrial (Labor) Relations

Industrial Relations or IR as it is widely abbreviated, has so many intricacies involved in it that it can form a specialization in its own! An IR manager caters to the blue collared employees and hence they are usually not to be found in IT/ITES companies. The scope of work in IR involves a lot of legal compliances and statutory requirements that need to be met. Consequently it requires the personnel to be completely knowledgeable of all the labour laws and policies at all times. Excellent negotiation skills are also a pre-requisite for an IR manager since wage settlement forms an important accountability of his job. A dereliction of duty by him can lead to disaster for the company (strikes and shut downs)

5. HR Analytics

The last discipline on the list is also the newest on the block. Gone are the days when HR used to be all about theories and intangibles. Today every business needs its departments to talk in numbers and HR is no exception. HR Analytics creates a single view of all relevant workforce and talent data and uses it to arrive at business driving processes and initiatives. So parameters like turnover, optimization or cost of the employees are all presented in a single view to be positively used to impact the business. It’s like establishing a cause and effect relationship between what the HR does and the business outcomes.

With the industry revolutionizing day on day basis, Human Resource Managers have started playing a much bigger role as compared to earlier days. They are involved in all the strategic moves which includes people and the related policy making.


Job Profiles in Finance after MBA

Are you aspiring to be an MBA with specialization in Finance? Or are you a current MBA student deliberating about taking Finance as a specialization? Aspirant or Student, you must be curious about the various profiles being offered to MBA Finance Students – Here we bring to you the comprehensive list of Job Profiles in Finance after MBA. 

Job Profiles in Finance

Job Profiles in Finance after MBA

Investment Banking

Investment Banking is the field of banking that assists companies in acquiring the funds they need for their businesses. Investment Bankers help the business to know the most suitable way to manage the assets of the business and make use of the financial leverage a company has.They also have the job of tracking the market in order to be able to offer advice to a company about the ideal time to release IPO or FPO.

Many people choose a career in investment banking industry because of its potential for high earnings. A career in this field is competitive and time intensive. One needs to travel a lot, work round the clock on a more or less regular basis. They also need to be cutting edge and ready to fight in this cutthroat competition.


Consulting is the job of helping organizations improve their business performance, primarily through the analysis of existing organizational problems.

What do they do?

Consultants search for the problem, do a need gap analysis and finally provide solutions.They generally work for consultancies.

Consultancies provide organizational change management, development of coaching skills, technology implementation, strategy development, operational improvement services, etc. Management consultants generally bring their own proprietary methodologies or frameworks to guide them in the identification of problems and to serve as the basis for their recommendations. This provides for more effective and efficient ways of performing work tasks.

Merchant Banking

This is one field which primarily involves financial advice and services for large corporations and HNWI individuals. They invest their own capital in client companies and provide fee-based advice services for mergers and acquisitions, issuing letters of credit, trade consulting and co-investment in projects involving trade of one form or another among other services they provide. Also they work as financial institutions with its prominent role being that of stock underwriting.

Risk Management

Risk Management is the task of assessing and quantifying business risks such as liquidity, operational or credit risk, capital risk and then taking measures to control or reduce them. It is often a part of the compliance function. For example, Minimum Capital Adequacy Ratio, SLR, CRR, etc. for banks and provisioning for bad investments or Non Performing Assets for other businesses.

Private banking

It is an integration of banking, investment and other financial services provided by banks to private individuals investing sizable assets. In addition to providing exclusive investment-related advice, private banking goes beyond managing investments to address a client’s entire financial situation. Services include: protecting and growing assets in the present, providing specialized financing solutions, planning retirement and passing wealth on to future generations.

The Services offered are
1. Saving & Investment Planning
2. Liability Planning
3. Insurance Planning
4. Retirement Planning
5. Estate Planning
6. Tax Planning

Private Banking customers have a dedicated relationship manager (RM) and service manager/officer to advice and service accounts. Many of the private banking clients are owners /promoters of business, thus the private banking RM works closely with corporate banking RM to personal as well as business banking needs of the customers. Cross Referrals between private banking and corporate banking business are very important. Along with this Private Banks depends on Bank’s Treasury and asset management companies that provide them innovative products that provide them a competitive advantage

The single-biggest problem for growing wealth management businesses in India is supply, as the talent pool of financial advisers is very shallow. Despite the large number of graduates, the talent pool of financial advisers is very shallow, and every firm is chasing them. Demand from clients is there and there is the right delivery mechanism in terms of an evolving array of products. However, there are nowhere near enough advisers to service this demand. And thus creating a large number of opportunities for employment in this field

Asset management

Asset Management is the professional management of various securities and assets in order to meet investment goals of the investors. Investors may be institutions (insurance companies, pension funds, corporations, charities, educational establishments, etc.) or private investors (both directly via investment contracts and more commonly via collective investment schemes. e.g. Mutual Funds or Exchange Traded funds.)

Project Finance

Project Finance is the financing of long-term infrastructure, industrial projects and public services based upon a non-recourse or limited recourse financial structure. Here project debt and equity used to finance the project are paid back from the cash flow generated by the project.

In other words, project financing is a loan structure that relies primarily on the project’s cash flow for repayment, with the project’s assets, rights, and interests held as secondary security or collateral.
Project finance is especially attractive to the private sector because they can fund major projects off balance sheet.

Private Equity/Venture Capital

Institutions which provide entrepreneurs with seed capital to startup firms and small businesses with perceived long-term growth potential are known as Venture Capitalists. This is a very important source of funding for startups that do not have access to capital markets. It typically entails high risk for the investor, but it also has the potential for above-average returns.

Venture capital can also include managerial and technical expertise. Most venture capital comes from a group of wealthy investors, investment banks and other financial institutions that pool such investments or partnerships. This form of raising capital is popular among new companies or ventures with limited operating history and which cannot raise funds by issuing debt. The downside for entrepreneurs is that venture capitalists usually get a say in company decisions along with a portion of the equity.

At the end, we would like to say that doing a specialization in Finance does open doors to many lucrative jobs with high packages. However, work-life balance may take a toll at times for few of the above mentioned profiles. So, you need to take a call between money and work-life balance sometimes! 🙂

Hope the article helped you in understanding major Job Profiles in Finance after MBA.

You may also like to check Job Profiles After MBA in Marketing.


Job Profiles After MBA in IT

Most b-schools in India have more than 70% engineers in every batch , and many of them have work-ex in the range of 1-3 years. Out of these, 70% engineers have work experience in an IT firm. Most of them leave their jobs for better future, better profile, switching domains or some are just simply tired of coding. Today in this article we will explore some career options in IT post MBA and this is applicable to every aspirant; be it a one with work experience or a fresher. Let us have a look at Job Profiles After MBA in IT.

Job Profiles After MBA in IT


Job Profiles After MBA in IT

1. Pre-Sales

The responsibilities include but are not limited to working on RFIs, RFPs, Project Estimations, Competitive Market Analysis, Opportunity Identification, Negotiations with Finance Teams and Presentation for Clients. It is considered to be a perfect heads-up for the role of Business Development Manager which is nothing but front end Sales Profile in IT.

Pre-sales can be of 2 types: One is horizontal pre-sales and other is account based pre-sales horizontal pre-sales is looked after by MBAs hired as pre-sales consultant / associate consultant and account pre-sales can be looked after by either BA (for a small account) or pre-sales consultant (for a big account).

Client trusts the Pre-Sales person the most as he is considered to be one aware about what is being suggested by the vendor. Pre-Sales people are the go-to guys in any IT company and front end Sales Team, Delivery Managers and Leadership all look upon them for coming up with breakthrough ideas/identifications to generate more revenues for the company.
Career Growth beginning from a Pre-Sales Consultant can be into diverse lines: One may get into Domain Consulting, can get into Delivery Roles if interested in Project Management stuff and at last but not the least, may get into front end sales which is the most obvious progression.

2. Business Analyst

A Business Analyst acts as an interface between the customer and delivery team. Business analysts understand the business processes and customer requirements followed by a need gap analysis and finally document them properly in a format that the delivery team (developers) understands. The developers in turn convert those business problems into technical problems and provide technical solutions for them.

Apart from the above, BAs act as Single Point of Contact for the client and are regarded as Subject Matter Expert by the client for the ongoing project(s). It is the position that again holds high in front of client and includes a good amount of client interaction.

3. Functional /Technical IT Consultants

They are responsible for understanding the business processes of the customers and implementing packaged ERP/SCM/CRM software (like SAP, Oracle) after making the necessary customizations.
ERP(Enterprise Resource Planning) is meant for streamlining business processes internally within an organization
CRM(Customer Relationship Management) is related to Customer management from booking to delivery, after-sales etc
SCM(Supply Chain Management) is related to management of suppliers of an organization

You may Google to know more about above terms or may let us know if you want to know more about them in upcoming articles! 🙂

4. Project Manager

Project Managers are involved in a project right from the stage of requirements gathering. They are required to do Planning, Estimation, Resource (People, Hardware, Software etc.) and time management. Tools like MS Project, IPM + are heavily used by PMs. This is more internal to the company and the interaction with the client may not be of the same level as the delivery manager. This has more to do with the internal operations of the company and the project.

We hope this article succeeds in throwing some light on career prospects in IT post MBA. Feel free to pour in your feedback in the comments section or on our FB page. And yes, please do hit Like button if you enjoyed reading!

Job Profiles After MBA in Marketing

Job Profiles After MBA in Finance


Job Profiles After MBA in Operations / Supply Chain

Supply Chain Management, the process of managing the network of interconnected entities involved in provision of end product to customer, is one of the high growth functions across the sectors. It is being considered as the most coveted specialization in Developed Nations while Companies in Developing Nations have started giving it due importance. And with this increasing demand of Supply Chain Managers, B-Schools have started to strengthen their base in the specialization. Student fraternity in India and other developing nations has started to explore more about the domain. They want to know more about the profiles being offered, about the work-life balance and many more details of this domain. In order to facilitate our friends who are spending their grey matter on research before diving into the deep ocean of opportunities in Supply Chain area, here we come with the analysis of few major job profiles after MBA in Operations and Supply Chain Industry.

job profiles after mba in operations

Job Profiles After MBA in Operations / Supply Chain

1. Procurement / Purchasing
This is one of the most coveted profiles in Supply Chain domain. Procurement/Purchasing manager is responsible to buy/approve acquisition of goods and services needed by the company. This can either be raw material needed for production, facilities and equipments for manufacturing, general supplies needed for the company and even the marketing services. In simple words, you have to spend TONS of money wisely.

Scope of the role would be defined by the policies of the company you are employed with, for example: Procurement Manager in Proctor and Gamble might be having a different scope of work when compared to his counterpart in Hindustan Lever Limited.
It is an important role as almost all the leading companies spend two-third of their revenue on buying goods and services, making this role a vital one for the organization. Profile needs a good mix of hard and soft skills as you need to interact with plethora of people, suppliers and other organizations.

Few key responsibilities include:

  • Getting goods and services for the best price and value
  • Cutting any waste and unnecessary costs to create a streamlined process and fast production times
  • Working with suppliers to ensure that key processes are running efficiently and cost-effectively
  • Building strong working relationships both internally and with key suppliers
  • Liaising between suppliers, manufacturers, relevant internal departments and customers
  • Contract management and negotiation
  • Understanding and keeping up with new trends and regulations in the business
  • Dealing with international suppliers
  • Understanding technology and managing online systems such as e-auctions and e-tendering

However, remember that if you screw up the deliverables in this role, entire supply chain of the company gets disrupted, goods are not delivered, and company loses revenue as well as the brand image. So, if you are ready to take up the challenge, this is the role in Supply Chain that deserves you!

2. Plant/Facility Manager
This is another important role and generally people with work experience in Core Engineering branches like Mechanical, Electrical, Production and Civil are preferred for these roles.
Plant manager oversees all daily operations of a plant. He often is in charge of everything from production and manufacturing (including physical operations) to making sure policies and procedures are followed in all departments. Supervising and motivating staff members also form the important part of the responsibilities of manager. He is even required to maintain a clean plant free of safety or health concerns.

Key responsibilities also include ensuring that the production equipment and machinery should be meticulously cared for to avoid lapses in the manufacturing process and to ensure quality control standards are upheld.

In addition, the manager may be responsible for creating and following a budget and preparing profit and loss projections. This requires proficiency in math and skills in creating reports and spreadsheets utilizing commercially produced and in-house software programs. The ability to interpret reports and statistics from outside agencies is also an important skill needed by a plant manager.

Depending on the company one is working for, there may be sub-divisions of all the responsibilities into different roles like: Plant General Manager, Plant Manager- Manufacturing, Plant Operations Manager and Line Manager to name the few.

Before we move on to the next role, we would want to mention that traditionally, manufacturers have relied on plant managers to ensure the production process moves forward as smoothly and efficiently as possible. But increasing competitive pressures have changed the way many manufacturers view the role of the plant manager.

The modern plant manager needs to be more than a “traffic cop” but someone who is involved in critical decision-making activities that impact profits.

3. Logistics / Distribution Manager
This is another coveted profile for Supply Chain enthusiasts.
Key responsibility is to organize the storage and distribution of goods. Essentially, manager needs to ensure that the right products are delivered to the right location on time and at an optimized cost. They may be involved in transportation, stock control, warehousing and monitoring the flow of goods.Logistics Manager job

Managers needs to have an understanding of the whole supply chain so they can co-ordinate it effectively and liaise with suppliers of raw materials, manufacturers, retailers and consumers. Even IT plays a big part in the role as IT systems are used to keep track of stock levels, delivery times, transport costs and performance evaluation.
Managers must also be aware of external influences such as legislation, fuel costs and environmental pressures. They will always need to be considering how business development can fit with sustainability.
Responsibilities vary according to the specific job role and whether the employing company is a manufacturer, retailer or specialist service provider (e.g. in third party logistics (3PL)).

Few common work activities include:

  • Monitoring the quality, quantity, cost and efficiency of the movement and storage of goods
  • Coordinating and controlling the order cycle and associated information systems
  • Analyzing data to monitor performance and plan improvements and demand
  • Allocating and managing staff resources according to changing needs
  • Liaising and negotiating with customers and suppliers
  • Developing business by gaining new contracts, analyzing logistical problems and producing new solutions.

Once the person moves up the ladder in role and starts playing role at higher management, responsibilities enhance and include:
Planning projects
Working on new supply strategies
Planning vehicle routes
Using specialist knowledge, such as mechanical-handling systems, to provide consultancy services

4. Warehouse Manager

Role of Logistics/Distribution Manager may be sub-categorized into the role of Warehouse Manager.
As a warehouse manager, your responsibilities will specifically include:
Continuously optimizing Warehouse operational processes
Ensuring all the processes are conducted smoothly and no bottleneck is present
Implementing health and safety procedures in warehouse
Managing staff training issues
Motivating other members of the team
Setting objectives for all the employees as warehouse to achieve better efficiency on yearly basis

5. Supply Chain Manager
There are few companies which prefer to have the role name as Supply Chain Manager rather than sub-dividing it on the basis of different functional entities. Generally, one may expect to be dealing with much wider scope of responsibilities in this role.

Supply chain managers have a tremendous impact on the success of an organization. These managers are engaged in every facet of the business process, right from planning and purchasing to distribution and customer service. A supply chain manager can either work in one of the following areas of supply chain, or can be managing all of them. These include planning of entire Supply Chain or of any of the functional entities, production supervision, inventory management, product delivery and Customer Service.

Competencies and Skills Required
You might be thinking that what are the competencies and skills that I should be possessing to leave my mark in these coveted Supply Chain profiles.

Here we list few of the major ones for you:
Domain Knowledge- a clear understanding of various concepts of SCM
Decision Making Skills- Analyzing information and evaluating results to choose the best solution and solve problems
Analytical Skills- Observing, receiving, and otherwise obtaining information from all relevant sources, analyzing it to arrive at logical conclusions
Communication Skills- Communicating with Supervisors, Peers by telephone, in written form, e-mail, or in person
Team Building- Developing and working in small and large teams. Resolving conflict, providing motivation
Negotiation- Negotiating with different vendors, suppliers, logistic providers etc.

At the end, we would just like to say that do not go by the scenario of today while deciding about Supply Chain as a specialization, reason being India is still developing. Think about the industry requirements in long run and then decide whether Supply Chain profiles are the ones in which you would like to build your career and contribute to your organization.
We hope this article provided you ample information on the basis of which you may evaluate Supply Chain Management as a career in a better way.

Top Colleges for MBA in Operations in India

Job Profiles After MBA in Marketing 

Job Profiles After MBA in Finance

Job Profiles After MBA in IT


New SNAP 2020 Exam Pattern

New SNAP 2020 Exam Pattern has been announced. SNAP 2020 Exam will be of 1 hour duration and can be attempted upto 2 times by a candidate, with best of the two scores to be considered for SNAP 2020 Admission.

New SNAP 2020 Exam Pattern

SNAP 2020 exam will be conducted once in Dec 2020 and then possibly two times in Jan 2021.  An aspirant can take SNAP  UP TO  TWO TIMES and the best of the performance of candidate out of the attempts he/ she has made will be considered for final percentile calculation.

Following  is the revision in SNAP test structure for SNAP 2020  ( in comparison to what it was earlier)

Particulars SNAP 2019 SNAP 2020
Duration 120 minutes 60 minutes
Total no. of questions 110 60
General English 34 15
Quantitative, Data Interpretation  35 20
Analytical & Logical Reasoning 36 25
Special Questions 5 Nil

The marking pattern to be one (1) mark for each correct answer and 25 % negative marking for each incorrect answer.

SNAP will be conducted  using the computer-based test, or CBT in short, mode. The application fee will be Rs. 1750/- for each attempt of SNAP 2020. The candidate has to decide if he/she plans to give SNAP ONCE or TWO times (well in advance)

Top MBA Colleges Accepting SNAP 2020 Score

  1. SIBM Pune (among top 10 MBA in Marketing colleges)
  2. SCMHRD Pune (among top 3 MBA in HR colleges)
  3. SIBM Bangalore
  4. SIIB Pune (relatively decent for Consulting and IT profiles) 
  5. SIMC Pune and Bangalore (for MBA in Media and Communications)
  6. SIOM Nashik (among top 7 for MBA in Operations) 
  7. SITM Pune

ENROL TODAY FOR SNAP TEST SERIES 2020 – will be updated as per new exam pattern


TISS GK Topics Breakup

Thank you all for the overwhelming response to TISSNET Coaching Course, TISS Toppers Pack and TISS GK Course and we assure you to continue our performance of last 4 years where more than 80% of the GK Questions came from our GK E Books and Tests. To further help you all in preparation, we bring to you in this article the TISS GK Topics Breakup. If you are enrolled in our courses, you need not worry as comprehensive e books are taking care of all these topics.

TISS GK Topics Breakup

On an average 40 Questions will be asked from GK in TISSNET Examination. Cutoff for GK section of TISSNET is 14 marks. Here is the tentative break up of topics as per the past trends of 5 years. 

Topic Questions Difficulty
Current Affairs 4-6 Easy- Moderate
Business & Economy 2-4 Moderate- Difficult
History 1-3 Moderate
Geography 3-5 Easy
Polity 3-5 Moderate
Science & Technology 1-2 Moderate
Sports 2-3 Easy- Moderate
Awards 1-2 Easy- Moderate
Books 0-1 Moderate
Programs & Acts 2-3 Moderate- Difficult
Social & Economic Issues 7-9 Moderate- Difficult
Arts, Dance, Culture, Tribes, Government Schemes, Economy 2-4 Moderate
Total 40 Moderate- Difficult


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CAT 2020 : Expected Topic Wise Questions

CAT 2020 : Expected Topic Wise Questions – Let us have a look at topic wise question distribution for CAT 2020. 

CAT 2020 : Topic Wise Questions

Section 1: Logical Reasoning & Data Interpretation 

Topic No. of Questions
Arrangements 4
Games and Tournaments 4
Logical DI 12 – 16
Pairings (eg: Artist-Painting, Dance-Choreographer etc.) 4
Puzzle 4-8

Section 2: Verbal Ability & Reading Comprehension

Topic No. of Questions
Reading Comprehension 24
Parajumbles 4
Para Summary 2-4
Pick Odd sentence out 2-4

Section 3: Quantitative Ability

Topic No. of Questions
Arithmetic 10 – 12
Geometry and Mensuration 8 – 10
Algebra 8 – 10
Modern Maths  2 – 3 
Number System 2 – 3

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CAT 2020 Exam Date Announced

CAT 2020 Exam Date has been announced. CAT 2020 Exam date is November 29, 2020. 

CAT 2020 Exam Date 

Important Dates for CAT Exam Date 2020 are 

Date Event
August 5, 2020 CAT 2020 Registration Starts
September 16, 2020 CAT 2020 Registration Ends
October 28, 2020 CAT 2020 Admit Card Download Starts
November 29, 2020 CAT 2020 Exam Day

CAT 2020 Exam result date is in 2nd week of January 2021. 

CAT 2020 Test Centres
CAT 2020 Exam will be conducted in test centres spread across around 156 test cities. Candidates will be given the option to select any four test cities in order of their preference.

  • ₹1000 for SC, ST and PwD category candidates.
  • ₹2000 for all other categories of candidates.

Please note that a candidate needs to pay the registration fees only once, irrespective of the number of institutes he/she is applying for. Fees once paid cannot be refunded under any circumstances.

Check out Best Online CAT Coaching Course HERE. 


Abstract WAT Topics

WAT is a prominent part of entrance process at top IIMs. In this article we bring to you a list of abstract WAT topics which may come in the writing ability test of top IIMs.

Top Abstract WAT Topics

  • Smart work v/s Hard work
  • Happy versus successful
  • “Black & White”
  • Stay hungry, Stay Foolish
  • There is always a tomorrow.
  • Bharat vs. India
  • It’s the time for Underdogs
  • India 2025
  • Nothing is right, nothing is wrong, everybody has a different opinion
  • Ethics and values are utopian words
  • A pandemic can teach what no mentor can
  • It is possible to mark the thin line that divides the right and the wrong
  • Most important thing is beginning
  • Knowledge without character is dangerous
  • Success is a journey, not a destination
  • Red
  • Blue
  • Zero
  • Only thing constant is change
  • The formulation of the problem is more important than finding its solution
  • Borderless world – a myth/reality?
  • Money is more important than Ethics
  • Every cloud has a silver lining
  • Brands and lives
  • No man is an island.

GK Live Session 5 – Current Affairs and Static GK

  1. Which state has adopted ‘Flatted Factory Model’ to ensure the availability of industrial land?
    1) Gujarat
    2) Tamil Nadu
    3) Uttar Pradesh
    4) Jammu & Kashmir
    5) Maharashtra

Ans: Uttar Pradesh

  1. Which payments bank has launched ‘Suraksha Salary Account’ for MSMEs recently?
    1) India Post Payments Bank
    2) Jio Payments Bank
    3) Fino Payments Bank
    4) Paytm Payments Bank
    5) Airtel Payments Bank

Ans: Airtel Payments Bank

  1. Name the Indian NGO which has won the Biodiversity award 2020 presented by Prince Albert II of Monaco Foundation.
    1) Kutumb Foundation
    2) Deccan Development Society
    3) Self Employed Women’s Association
    4) Sayfty social society
    5) Socio Economic and Educational Development Society

Ans: Deccan Development Society

  1. Which is the first airport in India to deploy a tech-enabled smart automatic irrigation system (SAIS)?
    1) Devi Ahilya Bai Holkar Airport
    2) Kempegowda International Airport
    3) Chandrapur Greenfield Airport
    4) Kushok Bakula Rimpochee Airport
    5) Chhatrapati Shivaji Maharaj International Airport

Ans: Kempegowda International Airport

  1. Keibul Lamjao National Park is located in which state?
    1) Meghalaya
    2) Nagaland
    3) Mizoram
    4) Assam
    5) Manipur

Ans: Manipur

  1. Where is the HQ of International Criminal Court located?
    1) London
    2) Geneva
    3) Hague
    4) Budapest
    5) Rome

Ans: Hague

  1. Which country has announced ‘Jet Zero’ plan to bring down aviation emissions?
    1) Australia
    2) Pakistan
    3) United Kingdom
    4) South Africa
    5) New Zealand

Ans: United Kingdom

  1. Who is the MD and CEO of National Payments Corporation of India (NPCI)?
    1) Amitha Sehgal
    2) Biswamohan Mahapatra
    3) G. Sivakumar
    4) Deepak Kumar
    5) Dilip Asbe

Ans: Dilip Asbe

  1. Who authored the biography of DadabhaiNaoroji titled “Naoroji Pioneer of Indian Nationalism”?
    1) Dinyar Patel
    2) DamodarDharmanandaKosambi
    3) R. C. Majumdar
    4) Jadunath Sarkar
    5) RomilaThapar

Ans: Dinyar Patel

  1. Which state/UT has prepared Poultry policy 2020 for the 1st time to boost poultry production in the region?
    1) Assam
    2) Jammu & Kashmir
    3) Karnataka
    4) Puducherry
    5) Odisha

Ans: Jammu and Kashmir

  1. Vat Phou is the UNESCO world heritage site located in which country?
    1) Laos
    2) Tanzania
    3) Tibet
    4) Vietnam
    5) Bhutan

Ans: Laos

  1. Harike wetland is located in which state?
    1) Punjab
    2) Assam
    3) Maharashtra
    4) Meghalaya
    5) Bihar

Ans: Punjab

  1. What is the capital and currency of Malawi?
    1) Dodoma & Shilling
    2) Harare & RTGS Dollar
    3) Lilongwe & Kwacha
    4) Maputo & Metical
    5) Lusaka & Pula

Ans: Lilongwe & Kwacha

  1. Who becomes the 1st ever women to reach deepest point of ocean, the Challenger deep?
    1) Nancy Roman
    2) Christina Koch
    3) Peggy Whitson
    4) Stephanie Wilson
    5) Kathy Sullivan

Ans: Kathy Sullivan

  1. Find the PSU which is 1st in construction sector to become fully digital?
    1) National Highway Authority of India
    2) Hindustan Prefab Ltd
    3) National Buildings Construction Corporation
    4) National Project Construction Corporation Ltd
    5) Hindustan Steelworks Construction Ltd


  1. Who authored the book titled ‘Lockdown Liaisons’?
    1) Sudha Murthy
    2) Arundhati Roy
    3) Anita Desai
    4) Uma Balasubramaniam
    5) Shobhaa De

Ans: Shobhaa De

  1. Lonar Lake which is in news recently is located in which state?
    1) Gujarat
    2) Bihar
    3) Maharashtra
    4) West Bengal
    5) Uttar Pradesh

Ans: Maharashtra

  1. Bhogapuram airport is located in which state?
    1) Andhra Pradesh
    2) Haryana
    3) Punjab
    4) Maharashtra
    5) Madhya Pradesh

Ans: Andhra Pradesh

  1. Ghumura is folk dance in which state?
    1) Goa
    2) Assam
    3) Odisha
    4) Jharkhand
    5) Bihar

Ans: Odisha

  1. The river Vamsadhara originates in which state?
    1) Jharkhand
    2) Bihar
    3) Andhra Pradesh
    4) Madhya Pradesh
    5) Odisha

Ans: Odisha

  1. Where is the HQ of Organisation for Economic Co-operation and Development (OECD) located?
    1) Geneva
    2) London
    3) Rome
    4) New York
    5) Paris

Ans: Paris


CAT Preparation Strategy 2020 for Freshers

CAT is one of the most prestigious examinations in our country which paves the way for MBA aspirants to get into IIMs (old and new) and other top MBA colleges. More than 2,00,000 aspirants take the CAT every year and only a handful manage to score high enough to find their way into one of their dream colleges. Out of these 2,00,000 aspirants more than 30% are freshers, students who have either just completed their graduation or are in their final years. A popular assumption is that it is difficult for freshers to get into a top MBA college or into  IIM A, B or C. But, is it the case? And if it isn’t, let us also talk about how they can go through with it, ensuring an exceptional result in CAT.

CAT Preparation Strategy for Freshers

I took CAT as a fresher, with sub-par Graduation scores, scored almost 99%ile and got calls from every college I was eligible for and converted all of them. The point being, No it isn’t difficult for freshers to get into a top IIM. In fact, I believe it is rather easier for a fresher to get a high score in CAT compared to anyone with work exp. ,reason being, as a fresher you are already in touch with the core subjects and concepts plus you are already in a groove for studying. The only disadvantage (which you really can’t do much about) is the additional points for work exp. but that can be compensated as well, if you have good academics, good CAT score and an impressive selection process. So, don’t worry, if you are a fresher and you are looking forward to scoring high in CAT examination with a good CAT preparation strategy, which may be facilitated by the Best Online CAT Coaching Course.

CAT Preparation Strategy

Should you do it? Yes, definitely! But how? Well, let’s get to the basic blue print for CAT preparation strategy.

You have 6 months for your preparation. This feels like a very long time but let’s break it up: You are in college and you have to attend let’s say 7-8 hours of class on weekdays, 1-2 hours for college assignments, so for safe keeping 10 hours for college. That leaves you with like 2-3 hours for preparation on weekdays and 4-6 hours on weekends (in small bursts, of course). So, in terms of study hours, you have just enough time so that if you start now and sincerely, you can definitely be in the top percentile.

How you prepare it, online or offline, that is completely upto you, just make sure, you have at least 2-3 hours for self study, regularly (or daily).

Starter Pack (Basic Idea):

The most important thing is that you keep your basics strong, concepts clear and are familiar with all the topics that constitute the syllabus of CAT. If you find a topic is stranger to you, get yourself acquainted with it, you got some time for CAT.

What helps? For the basics in Quant, go back to NCERT and R.S. Agarwal for practice and to get yourself back in the mindset. For RC and Verbal, start reading quality books and articles, The Hindu helps, so does other quality English newspapers. In terms of books/novels to read, my personal recommendation is Six Days of War. Try it, the kind of words you will get there, you won’t be able to find it anywhere. Apart from that read other quality authors (Please, stay away from the Chetan Bhagats and Durjoy Duttas of the world). For DI/LR, you basically need two things, a pro-active mind and ability to think on the edge, so start solving puzzles, riddles and sudokus. My personal favourite, Rubik Cube, solve it and time yourself.

You can spend the first, 20-30 weeks doing this, helping you getting in the feel of things for CAT and also polish your concepts.

Now, Let’s get into a more formal preparation strategy:

Get Your Basics Right:

CAT as an exam that constitutes of basic and conceptual questions, which test your skill and knowledge of basic topics. So, if you aren’t conceptually strong or you are having problems with solving questions, you need to get back to improving your hold on your concepts. NCERT, R.S. Agarwal, as I mentioned before plus you can also go for Arun Sharma, for more practice but don’t attempt all difficulty questions at once, First, go for LOD-1 of all chapters, then follow the same for LOD-2, that keeps you in touch with topics on a regular basis. 


CAT is an exam of speed and accuracy, so it is very important that you time yourself while you are solving your questions. If I gave you enough time and your basics are right, there is no doubt that you will solve all the questions but once you have a timer breathing down your neck, things change. So, prepare yourself for the crunch situation. How? Well, time yourself for everything you solve and practice and then Mocks!


Mocks will be the most important thing about your CAT preparation. Take as many mocks as you can and don’t be scared of taking mocks. You might score a little less rather embarrassingly low in a few, but it is okay no one has to know. But, whatever happens make sure you keep giving your mocks. They will literally carry you into your dream college.


Not a lot of people and coaching institutions will tell you or rather give you a proper analysis of your mocks and trust me, they are important. A table of computer generated scored won’t help you unless someone helps you take through all your rights and wrongs, suggests you what to do and what not to do. CAT is also sometimes about your decision to leave a question where several others wasted their time. Remember time is of the essence, and your time management would be made clear only when you analyse. So, get your mocks analysed and the very next day after a mock, devote your time working on your mock, backwards. What you could have done right, where you took a lot of time, where you could have shortened the process, used a trick or missed a question, everything.


Keep your confidence high at all times. Always! A few mocks will get messed up, some topics will be a tough nut to crack but don’t lose heart, keep your morale up at all times. You are not supposed to know everything, you are not supposed to solve all the questions, it is perfectly okay to miss a few questions in your mocks, it is perfectly acceptable to have a few wrong questions. Just remember, analyse and improve, if you do that, CAT will be a breeze for you.

This is basic recipe to CAT for freshers. Make sure your graduation scores aren’t affected by your preparation. A lot of aspirants, under the duress of college and coaching classes, mess up their graduation scores and that has implications. And for such people, Robert Kahn invented the internet, so join a self paced online coaching for CAT and keep yourself away from all the hassle and exhaustion of sitting in back to back classes. 

CareerAnna as the Best Online CAT Coaching has been helping aspirants get through to their dream colleges, similarly. So, who knows you might be next. So, stop having second thoughts on your decision, stop listening to other people if you think you want to. 

Ready, Set, Go…!