MICA Placement 2019: MICA Placement 2019 season has achieved 100% placements for the 180 participating students who received offers from various top recruiters. MICA has concluded the final placements 2019 for the PGDM-C Batch 2017-19. Keeping intact its record of 100% placement, MICA Placement 2019 has witnessed Highest CTC going up at INR 58.20 LPA and the Average CTC going up at INR 12.80 LPA. Consulting, E-commerce, Analytics, FMCG/FMCD, IT and Manufacturing recruited more than 70% students of the Batch 2017-19. The MICA Placement 2019 witnessed 78+ recruiters, including many first-time recruiters, making a beeline to recruit the talent from the campus.

MICA Placement 2019

MICA Placement 2019: Highlights

  • Total no. of participating students in placement 2019: 180
  • Total no. of recruiters: 78
  • Highest CTC offered goes up at INR 58.20 LPA.
  • Average CTC offered is INR 12.80 LPA.
  • 2 out of every 5 students of the Class of 2019 bagged a PPO/PPI.
  • The highest number of offers were made in the FMCG and FMCD sector, and IT/ITES, Internet & Technology, and E-commerce sector, with 36 offers each.
  • The various roles offered at MICA Placement 2019 including Project Manager, Brand Strategist, Marketing Consultant, Associate Digital Strategist, Brand Manager, and Cloud Consultant among others.

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MICA Placement 2019: Sector-wise Overview

Sector Highest CTC Mean CTC Number of Companies Total Offers in 2019 Total Offers in 2018
FMCG/ FMCD INR 58.20 LPA INR 15.72 LPA 18 36 24
IT/ITES/ Internet & Technology/ E-Commerce INR 25 LPA INR 13.57 LPA 16 36 34
Analytics/ Research & Consulting INR 15 LPA INR 11.47 LPA 7 17 7
Media & Entertainment INR 19 LPA INR 11.20 LPA 13 34 29
Advertising/ PR/ Digital Agencies/ Events INR 14 LPA INR 9.52 LPA 11 32 32
Retail & Real Estate INR 33.98 LPA INR 15.30 LPA 5 13 21
BFSI/ Manufacturing/ Pharma INR 21 LPA INR 13.79 LPA 8 12 26

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The BFSI, Media/Entertainment sector saw many reputed recruiters continuing their long-standing association with the institution. Marquee recruiters including Citi Bank, Gulf Oil, RBL Bank, TATA Steel, REC, Cadila Pharmaceuticals, D.B. Corp Ltd, Electronic Arts, HT Media, GroupM, Shemaroo, and Sony Pictures Network offered coveted profiles.

MICA has always been a sought-after campus for numerous FMCG giants whose faith in the institute is supported by the multiple profiles offered by them in IT, Operations, Sales & Marketing, and Supply Chain Management. This year, the institute saw participation from industry stalwarts such as Decathlon, L’Oreal, Bajaj, Nestle, Samsung, Tolaram Group. 

A cohort of companies in the manufacturing sector continued their ongoing relationship with the institute by hiring aggressively during the placement process. Industry leaders including TATA Steel, REC, and Gulf Oil offered multiple profiles across Operations, Sales & Marketing, Strategic Sourcing, and Supply Chain Management. 

Sector Recruiters
FMCG/FMCD Decathlon, L’Oreal, Bajaj, Nestle, Samsung, Tolaram Group
Media & Entertainment D.B. Corp Ltd, Electronic Arts, HT Media, GroupM, Shemaroo, Sony Pictures Network
BFSI, Pharma, Manufacturing Citi Bank, Gulf Oil, RBL Bank, TATA Steel, REC, Cadila Pharmaceuticals

Consulting & Analytics

Prominent recruiters in consulting and technology includes Absoludata, Cactus, Deloitte, EY, Vidooly, Great Place To Work and Wipro. Recruiters offered profiles in Business Analytics, Management Consulting, Procurement Consulting, and Product Management. 



Analytics, Research, & Consulting Absoludata, Cactus, Deloitte, EY, Vidooly, Great Place To Work
Retail & Real Estate Raymond, Virtuous Retail, Zolo, Kalpa-Taru, Alshaya

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IT/ITES, E-Commerce & Advertising

Some of the firms from the IT/E-Commerce/Technology sectors were Amazon, Flipkart, Google, Grofers, Target, and Wipro. These firms offered not only IT/Systems profiles but also roles such as Category Management, Sales Enablement, Business Development, Supply Chain Management, Product Marketing, Strategic Alliances, Program Manager and Analytics.

Sector Recruiters
Advertising, Events, PR & Digital Agencies DDB Mudra Group, Leo Burnett, Publicis Communications, Salt Experiential Marketing, Scatter, Topline
IT/ITES, E-Commerce, Internet & Technology Amazon, Flipkart, Google, Grofers, Target, Wipro

MICA Ahmedabad: Overview

MICA (Formerly known as Mudra Institute of Communication, Ahmedabad) is one of the more known institute in India imparting education in Strategic Marketing and Communication. The institute was established in 1991 while its main academic block being set up in 1993 after relocating to its current campus at Shela, Ahmedabad. MICA, an autonomous, non-profit institution, offers a wide range of academic programmes including Post Graduate Programs, Fellowship Programs and Certificate Programs in the fields of Marketing Research, Digital Communication Management, Brand Management, Media Management, Advertising Management, Communication, and Social Change.

MICA’s spirit lies in its grasping of contemporary trends and sensibilities and addressing the needs of an ever-changing environment. MICA assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community. Today, it is the alma mater of professionals serving in top leadership positions in some of the best-known companies in India and the world in Marketing, Brand Management, Advertising, Research & Analytics, Media, Digital and other related businesses.

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