Xavier School of Rural Management (XSRM) had hosted its annual business conclave, Abhivyakti, on August 19th, 2018. The conclave aimed to provide the students of Rural Management (RM) a comprehensive view on “Rural Business: Impact in Digital Era”, which was also the theme for the event.

India’s rural market is a powerful economic engine. The business organizations are optimistic about the growth of the country’s rural consumer markets and say that it will be faster than the urban consumer markets, given the bounty of available opportunities. With our country rapidly progressing towards becoming a digital nation, we must bridge the gap between rural and urban India. Digital penetration in rural India is slow but definite. Starting from health care initiatives to financial inclusion, to boosting the agrarian economy by developing farmer friendly applications, digital innovations have surely contributed to the process of empowering India by empowering the rural sector. The onset of digital era will bring about a revolutionary change in the rural business sector.

The event was graced by eleven eminent industry experts addressing the issues surrounding the theme and imparting their knowledge and experience to the students. The speakers include Mr. Vijay Sardana (Independent Director, Nabkisan Finance Limited and Chairman, ASSOCHAM Task Force), Mr. Emmanuel V. Murray (Senior Advisor, Caspian Impact Investment Adviser Private Limited and Director, Trimaz Machines Limited), Mr. Sasanka Sekhar Singh (Director, Sutra Consulting Private Limited), Mr. Gowrisankara Rao Alamanda (Vice President, RBL Bank), Mr. Sankar Sastri (Head of Credit and Risk, ADANI Capital Limited), Mr. Manish Kumar Raj (Business Head – Branch Banking, Ujjivan Small Finance Bank Limited), Mr. Balaya Moharana (Chief Technical, Officer, DeHaat and cofounder, DoVo Health) , Mr. Alok Shukla (National Head-Rural Sector Insurance, Bharti AXA General Insurance), Mr. Praful Ranjan (Vice President, Sales, Finova Capital Private Limited) and Mr. Satyajit Kumar (Marketing Head-ESP Agri, Larsen & Toubro)

XUB believes in providing a platform for premium discussions on pressing issues and trends. It organizes a plethora of top-notch business conclaves to fortify and hone the skills of its students. Abhivyakti is one such business conclave which intents at delivering an enriching interactive session with respect to rural businesses in today’s digital world.



Xavier University Bhubaneswar (XUB) was established in accordance with the Xavier University Act 2013 and was inaugurated on the 7th of July 2014. XUB is India’s first digital University and an institution of higher learning for imparting professional and technical education. It is a self-financing institution imparting professional and technical education. XUB has 8 Schools that offer world-class education in different fields. XIMB offers an MBA in Business Management, Global Management, and Executive programs. Xavier School of Human Resource Management (XAHR), erstwhile XIMB-HRM, offers the MBA-HRM program. MBA-RM is offered by the Xavier School of Rural Management (XSRM), erstwhile XIMB-RM. MBF- Master of Business Finance is offered by Xavier School of Commerce, MBA-SM by Xavier School of Sustainability (XSoS) and MBA-UMG by Xavier Center of Urban Management and Governance. The Xavier School of Sustainability, Xavier School of Commerce, Xavier Center of Urban Management and Governance, Xavier School of Economics, Xavier School of Computer Science and Engineering, and the Xavier School of Communications offer different postgraduate and undergraduate programs.