Career Anna
XAT Decision Making Course   CLICK HERE
XAT Mocks and Decision Making Course   CLICK HERE
146 Learners taking this Package.

Product Management

  • Gateway for career with Average Annual Salary of INR 65 lakh in India
  •  72% of Technology Companies strive for effective Product Managers
  •  Be a Certified Product Management Professional
  •  A Simulation Project to give you Hands on Experience on building a product
  •  Stake Claim for Assured Job Interview with our Hiring Partners
  •  Add the Pro Degree Certificate to Your Resume and stay ahead

Enrol Now Demo Videos

Course Content

11999 ₹ 14999 20% Off

Demo Videos


Our Students work in following Companies

Jobs in Product Management

  • Product Manager sets the strategy, roadmap, and feature definition for a product or product line
  • Product Management Jobs are across sectors - Internet of Things, Healthcare, Startups, E-Commerce, Banking Entertainment and more
  • Job Opportunities in the field of Product Management have seen an YoY growth rate of around 53%
  • Average Industry Salary for product managers goes upto 65 LPA (INR) for 2+ years experienced people

About Product Management

Strong product management drives successful business model implementation. Learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase of the product life and master business and organizational logic to ensure product success in the marketplace.

In this course, you will be introduced to key frameworks for decision-making based on both economic and organizational considerations. These frameworks inform a rising product manager on how to:

  • use customer co-creation and understanding of their needs to become a “champion” for user-centric development in digital technology.
  • set up and manage specific work flows (e.g. either lean, agile or stage gate development tasks) that result in timely launch and upgrades of products.
  • use a data-and metrics-driven approach to make product life cycle decisions including pricing, versioning, maintenance, helpdesks and end of life.
  • shape the direction of the product based on experimentation and system design thinking by learning from product roadmaps, competitive considerations, and allied evolution of demand in digital markets.

Caveat: This is not a course on software development, architecture or product marketing. The role of a product manager is to work with these functions effectively, such that the interests of a product (e.g., its profitability) and its customers are best served. Thus, the perspectives and skills covered in this course are integrative and allied with decision-making in their orientation.

Who should take this course?

  • Professionals who are passionate to build and grow products
  • Professionals and Thinkers who love to build customer oriented product features
  • Startup top and middle level management people
  • Graduates looking to build a career in Product Management
  • Experienced professionals who would like to harness the world of product design

Course Content

  • Introduction to Product Management

    Course Overview

    Introduction to Product Management

    Role of a Product Manager

    Product Lifecycle Overview

    Understand how customer needs translate into features of a product

  • The Product Management Process

    Understand each phase of a product life cycle, and the development stages needed to develop them

    Identify the different methods of developing a product

  • Customer Development

    Identify a company's target customers

    Conduct effective customer interviews and site visits

    Understand the user's needs and current ways of working

  • Validating Minimum Viable Product

    Determine if an idea has product/market fit

    Explain the purpose and process of building an MVP

    Evolve an MVP to reach product/market fit

  • Business Model Design

    Describe the components of a business model canvas and how they relate to each other

    Differentiate between types of business models

    Develop a business model around a new product idea

  • Market Research

    Develop a competitive analysis of a feature or business

    Identify key differentiation between competitive offerings

    Voice of customer, Problem discovery, A/B testing

  • Introduction to Product Management
  • The Product Management Process
  • Customer Development
  • Validating Minimum Viable Product
  • Business Model Design
  • Market Research
  • Persona and Empathy Maps
  • Features and User Stories
  • Wire framing and Story Boarding
  • Metrics and Financial Modeling
  • Product Roadmap
  • Certification and Projects
  • Features and User Stories

    Translate customer needs into product features

    Comprehend how to create user stories in order to communicate user's needs with other stakeholders

    Learn how to effectively prioritize features

  • Wire framing and Story Boarding

    Creating wireframes to test ideas

    Different methods of wireframing, including sketch, lo-fi, and hi-fi

    How to create storyboards in order to communicate user flows, and interactions

  • Metrics and Financial Modeling

    Identifying the Best Metrics and KPIs

    Customer Conversion Funnel

    Financial Model and Pricing Strategy

    Forecasting Demand and Revenue

  • Product Roadmap

    Defining Pre Launch, Pre Market and Post Market

    Build a Product Roadmap

  • Certification and Projects

    Simulation Project

    Certification Test

    Earn the Pro Degree Certificate

Who should take this course?

  • Professionals who are passionate to build and grow products
  • Professionals and Thinkers who love to build customer oriented product features
  • Startup top and middle level management people
  • Graduates looking to build a career in Product Management
  • Experienced professionals who would like to harness the world of product design


Course Instructor- Aniket Singh

  • BTech from IIT Roorkee and MS from John Hopkins University
  • Product Management experience with leading e-commerce and market places like Snapdeal, MakeMyTrip and Just Dial
  • Total 7+ years of industry experience

Student Reviews and Ratings

5.0

Average Rating
  • 100%
  • 0%
  • 0%
  • 0%
  • 0%
  1. Profile photo of

    Romit Saxena

    22 May 2018
    5 stars

    Someone who wanted to switch from a tech oriented role to a product management (tech) role, this course was my mode of Learning and Development.


  2. Profile photo of

    Anjali Garg

    15 April 2018
    5 stars

    This concept is highly underappreciated in MBA colleges and ironically is the dream domain of most MBA students. I am glad I took this course. My knowledge impressed the HR team of HUL, when they came for placements


  3. Profile photo of

    Md. Gaus

    30 March 2018
    5 stars

    I was looking to move into the Product Management Sector, so I took this course because it was the only one available which covered everything and it was totally worth it.


  4. Profile photo of
    5 stars

    I used it for myself and then suggested it to my juniors as well.


  5. Profile photo of

    Rachit Jain

    20 January 2018
    5 stars

    The course was a huge add on to my college course. To be frank it taught me more than that the course did.


VIEW MORE

Not sure how to start?

No worries. We're here to help you at every stage of your
entrance preparation


Call us at +91-8340641081 (10 AM to 6 PM)
Whatsapp us at +91-8340641081