Marketing Fundamentals for Beginners is the 3 Hours Video Course (followed by an Assessment for Certification) to help you kick off with Marketing Fundamentals and start understanding the terms and concepts which lay the foundation of Marketing as a subject area.
At the end of the course, you will be required to take a Test and if you clear the Test (60% marks needed), you will be offered the Certification of being “Certified in Marketing Fundamentals” by Career Anna Education Pvt Ltd.
Please note that all the Certifications provided by us are recognised by corporates and in a span of 1 year we have had 115+ candidates with our certifications having benefited from it in Jobs, be it a new job or promotion in existing company. We are also signing MoUs with corporates for students who have done our certifications and have already signed such MoUs with 9 companies and more are lined up.
So what are you waiting for? Start the course right away!
Objectives of the Course
Objectives of the course are to help you:
- Understand the main concepts of marketing
- Visualize the market
- Plan the product offering
- Plan Targeting and Positioning of the Products
- Strategize Customer Acquisition Modes
Who Should Take this Course
- Course is meant for every beginner in marketing.
- Anyone out there who wants to start off a career in marketing at some point of time.
|Marketing - What and Why?|
|What is Marketing||FREE||00:31:00|
|Why is Marketing Important||FREE||00:15:00|
|What is Market Research|
|Introduction to What, When & How of Market Research||FREE||00:18:00|
|Segmentation, Targeting and Positioning|
|Targeting and Positioning||FREE||00:12:00|
|Product Life Cycle Stages||FREE||00:15:00|
|How to Determine the Price||FREE||00:19:00|
|Marketing Communications Mix||FREE||00:25:00|
|Time to get Certified - Take Test|
|Sarvjeet is an MBA in Marketing from FMS Delhi, with over 9 years of industry experience in Sales and Marketing. He has worked across sectors like FMCG, Pharmaceutical and Telecom; and is currently working with one of the Big 3 FMCGs.|