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Marketing Fundamentals for Beginners is the 3 Hours Video Course (followed by an Assessment for Certification) to help you kick off with Marketing Fundamentals and start understanding the terms and concepts which lay the foundation of Marketing as a subject area.

At the end of the course, you will be required to take a Test and if you clear the Test (60% marks needed), you will be offered the Certification of being “Certified in Marketing Fundamentals” by Career Anna Education Pvt Ltd.

Please note that all the Certifications provided by us are recognised by corporates and in a span of 1 year we have had 115+ candidates with our certifications having benefited from it in Jobs, be it a new job or promotion in existing company. We are also signing MoUs with corporates for students who have done our certifications and have already signed such MoUs with 9 companies and more are lined up.

So what are you waiting for? Start the course right away!

Objectives of the Course

Objectives of the course are to help you:

  • Understand the main concepts of marketing
  • Visualize the market
  • Plan the product offering
  • Plan Targeting and Positioning of the Products
  • Strategize Customer Acquisition Modes

Who Should Take this Course

  • Course is meant for every beginner in marketing.
  • Anyone out there who wants to start off a career in marketing at some point of time.
Marketing - What and Why?
What is Marketing FREE 00:31:00
Why is Marketing Important FREE 00:15:00
What is Market Research
Introduction to What, When & How of Market Research FREE 00:18:00
Segmentation, Targeting and Positioning
Segmentation FREE 00:24:00
Targeting and Positioning FREE 00:12:00
Product Lifecyle
Product Life Cycle Stages FREE 00:15:00
Pricing Basics
How to Determine the Price FREE 00:19:00
Pricing Models FREE 00:10:00
Promotions Mix
Marketing Communications Mix FREE 00:25:00
Time to get Certified - Take Test


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  1. 5

    Amazing insights. I learned more in this course about marketing a service than I did in three years of college. The true value of this course comes out when you actually do all the exercises. Great class.

Sarvjeet is an MBA in Marketing from FMS Delhi, with over 9 years of industry experience in Sales and Marketing. He has worked across sectors like FMCG, Pharmaceutical and Telecom; and is currently working with one of the Big 3 FMCGs.

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